2018 Subaru Outback 3.6r Limited on 2040-cars

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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

2020 Subaru Outback gets new-and-improved roof rack

The next-generation, 2020 Subaru Outback introduced at the New York Auto Show is quite obviously an evolution of the vehicle it replaces. Actually, we wouldn't be surprised if many folks can't tell the difference between the new and previous ones on the outside. There are many improved elements, however, and one of them is the Outback's unique roof rack system that returns for a third generation. As before, the roof rails swing inward to be their own cross bars. There's therefore no need to mount and remove separate crossbars, or alternatively, keep them on the car where they'll create noise and hurt fuel economy. Considering that so many Subaru owners mount things to the roofs of their cars (bikes, kayaks, gear boxes, skis, tents, etc.), this is one of those things than can really make the Outback stand out from the hordes of compact SUVs out there, including the Forester. The fact that the Outback's roof is lower, and therefore easier to lift thing upon, certainly helps. Again, the swing-in roof rails were there before. For the 2020 Outback, Subaru added sturdy arches at the edge of the roof rail assembly. Besides looking cooler than the rather bulky old set-up, these serve as large, easily accessed tie-down points for especially large items like kayaks. It seems like a simple thing, but it can actually make a difference in the way people actually use their cars.

2019 Subaru Crosstrek Hybrid gets top IIHS safety rating

The IIHS has finally evaluated the 2019 Subaru Crosstrek Hybrid, the plug-in version of the subcompact crossover, and it performs just as well as its fully gas-powered twin. Its high marks earned it the organization's highest award of Top Safety Pick +. In every crash test, the Crosstrek earned the highest "Good" rating for protection, including both driver and passenger small overlap collisions. Forward collision prevention also earned top marks, stopping the vehicle before a crash at speeds up to 25 mph. This is one area where the Hybrid improves on the standard model, not for better results, but for the fact that the forward collision prevention system is standard on all Hybrid variants. It's an option on base and Premium non-hybrid Crosstreks. The headlights are a similar situation. The Hybrid's standard headlights also received the "Good" rating like top-trim Crosstreks. Where the non-hybrid Crosstreks trip up is that the base and Premium trims have headlights that have the worst "Poor" rating. Parity resumes with LATCH child seat anchor accessibility, which gets a "Good+" rating for having easily reachable anchors and having extras for seating flexibility.