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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru WRX STI Type RA-R has more power, less weight

Subaru is releasing yet another special high performance WRX STI that's only for its home, Japan. This time it's a variant of the WRX STI Type RA called the Type RA-R. Though it looks very similar to the version we get in the U.S., it has some key differences. Instead of the 310-horsepower 2.5-liter four-cylinder in ours, the RA-R has a 324-horsepower turbocharged 2.0-liter four-cylinder. It also produces 318 pound-feet of torque, a fair bit more than the 290 of ours. The Type RA-R also boasts additional weight savings. The company says it's about 66 pounds lighter than the WRX STI S208, another special STI similar to our Type RA. That model was already lightened thanks to a carbon fiber roof among other additions. Interestingly, the Type RA-R doesn't appear to have the Bilstein suspension of the S208 or the U.S. Type RA. It does still have Brembo brakes front and rear, though, with six-piston calipers up front and two-piston calipers in the back. Visually the Type RA-R looks fairly similar to its other special edition siblings. It has the extra "Cherry Blossom" red accents in the grille and the rear diffuser. It does have the option to go without the giant rear wing, though, for people who want the performance without shouting about it. The wheels are also downsized from 19 inches on the S208 and U.S.-spec Type RA to 18 inches. Unsurprisingly, this is a very limited edition vehicle. Only 500 will be sold, just like the U.S. Type RA. That is 50 more than the S208, though. The price before taxes is, at current exchange rates, about $41,500. Interestingly, that's a lower price than the American model. Of course it doesn't really matter because, as we already said, this car is for Japan only. Related Video:

Subaru files for S209 trademark in the U.S.

Last week, Subaru filed an application with the U.S. Patent and Trademark Organization to trademark "S209." The paperwork indicates Subaru would like to apply it to "automobiles, structural parts, and structural fittings therefor," and "floor mats for automobiles." An application doesn't mean anything, but the obvious deduction would be that Subaru is thinking about another special edition Impreza WRX STI for the U.S. market, one that brings a taste of JDM-only nomenclature our way. The S appellation is as serious to the Subaru Tecnica International division as STI is to Subaru overall. The STI boffins have rolled out these extra special modes since the S201 STI in 2000, the Japanese market reaping a new S harvest every couple of years. Our last distant visions of such were the S207 shown at the 2015 Tokyo Motor Show, and the S208 revealed last year. The 208 benefited from a bump in horsepower, from 323 hp to 329 hp and 319 pound-feet of torque, quick-ratio steering, a front strut tower brace, Bilstein dampers as part of a DampMatic II suspension, torque vectoring front and rear, 19-inch BBS wheels, Brembo brakes, a carbon roof, and an unmissable rear spoiler. None of the previous "S" models made it to the U.S. If this one does, we can only guess how Subaru will differentiate it from the hottest Impreza we've had, the recent Type RA (pictured). Our Type RA lost 68 pounds with the help of a carbon roof and spoiler, while a bag of engine mods and revised gearing helped make the most of unchanged 310 hp and 290 lb-ft from the 2.5-liter EJ25 engine. A power bump would likely be first on the wishlist for an S209, but it should be noted that the recent Japanese S cars have used the EJ207 2.0-liter boxer-four, not our 2.5-liter. As with the carmaker's home market, we'd expect an S209 to go into severely limited production. Subaru built 300 units of the S206, 400 of the S207, and 450 of the S208. Even if we do get a brawnier STI, Japan is likely to keep its power close with the WRX STI TC 380 teased last month, putting out 375 hp from a 2.0-liter turbocharged boxer-four. Still, the South-Africa-only WRX STI Diamond Edition rocked 349 hp and 342 lb-ft from its 2.5-liter, so there's a lot of headroom for a U.S. S209 to play with. If we get one, that is. Related Video: