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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Subaru uses a mime and a toy car to explain why it loves the boxer engine

I will freely admit to struggling with why Subaru continues to stubbornly employ a boxer engine design while so few other automakers do the same. After all, with twice the number of cylinder heads and cams as a traditional inline four-cylinder engine, a boxer four is more complex, more expensive to manufacture and more cumbersome to service with few tangible benefits. Until recently, the company's engines struggled to meet the fuel economy numbers of its competitors while offering no real boon in horsepower or torque. Subaru seems to recognize I'm not the only one scratching my head.
In order to help us non-believers understand what's what, the company has employed a pair of mimes, a toy car and a few clay engines to demonstrate the folly of every other automaker on the planet. Subaru says the boxer offers up a lower center of gravity than either an inline four-cylinder engine or a V6, which I will gladly concede. The company also says the design offers up smoother operation.
I'll offer just two counterpoints here. First, an engine with a low center of gravity is excellent, but when vehicles like the Forester, XV Crosstrek and Outback boast more ground clearance than most mainstream SUVs, that argument flies out the window. Second, anyone who's spent any amount of time behind the wheel of a vehicle equipped with an inline four and then proceeded to move into one propelled by a boxer can tell you the latter has all of the idling manners of a small tractor. Check out the video below to see for yourself.

Watch a Subaru BRZ nail world-record tightest 360 spin

How much space do you need to execute a full 360? Less than two car lengths, as it turns out. But you'd need to be someone like Alastair Moffatt to pull it off. The British stunt driver added another Guinness-certified world record at the Autosport International show in Birmingham, England, the other day when he executed a complete 360-degree turn in just 21.3 feet. 14 of those feet were taken by the Subaru BRZ he drove to accomplish the feat – naturally with the ABS and traction control disengaged. That left just 7.4 feet (2.25 meters) of clearance to flip the car all the way around, which bagged him the record for the world's tightest 360-degree spin that previously stood at 8.2 feet (2.5 meters). He didn't manage the feat just once: after extensive practicing, Moffatt performed the stunt in front of a cheering crowd, and then repeated it under tightly controlled conditions for the record adjudicators. This isn't the first such world-record stunt that Moffatt has pulled off, either. He previously scored the records for the tightest parallel parking job and for the same in reverse. Watch him accomplish his latest in the video above. SUBARU BRZ GETS IN A SPIN FOR GUINNESS WORLD RECORD - Rear-wheel drive Subaru BRZ sets new world record for tightest 360° spin - Stunt driver Alastair Moffatt secures record at 2016 Autosport Show Subaru has again demonstrated the agility and precision handling prowess of its rear-wheel drive BRZ sportscar by securing the Guinness World Record for the 'Tightest 360° spin'. The record was secured at the Autosport International Show over the weekend, with the BRZ in capable hands of former world record holder Alastair Moffat. Stunt-driver ace Alastair Moffatt broke the previous 2.5-metre Guinness World Record, which was achieved in 2014, by flicking the BRZ into a 360° spin between two obstacles in Autosport International's Live Action Arena. Moffatt has previous experience setting daring Guinness World Records, including 'Tightest Reverse Parallel Park' and 'Tightest Parallel Park', the latter established at the 2015 Autosport show. The 4.24-metre-long Subaru BRZ is renowned for its low centre of gravity – lower than many high-end supercars – and naturally-aspirated 2.0-litre 'Boxer' engine, making the BRZ one of the most exciting and engaging cars on the road In order for Alastair to have maximise control over the car throughout the manoeuvre, the traction control was switched off and ABS disengaged.