2014 Subaru Outback 2.5i Premium on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

The 2019 Subaru STI S209 has an intercooler sprayer, here's what it looks like when you activate it

The 2019 Subaru STI S209 gets a lot of features that distinguish it from your average WRX STI including wide body work, a giant wing, additional chassis braces and an extra 31 horsepower. It also brings back a performance gizmo that hasn't been featured in a U.S. market Subaru since 2007: the intercooler sprayer. As the name implies, it sprays cool water onto the air-to-air intercooler when pressing a button. In the case of the S209, that button is one of the paddles on the back of the steering wheel. That triggers the water nozzles hidden in the hood scoop to spray water. You can see what happens in the video below. Note that when the car is in motion, air would carry the spray farther back covering more of the intercooler. Now why would you want an intercooler sprayer? Well, the S209, like all WRX and STI models, uses an air-to-air intercooler to cool off hot air coming from the turbocharger on its way to the intake manifold. The cooler your air, the denser it is, meaning more oxygen to combine with fuel to turn into more power. The effectiveness of the intercooler depends partly on the temperature of the outside air flowing over the intercooler. If it's really hot out, it's not as effective. So spraying water onto the intercooler can counter this to ensure that the car is making maximum horsepower even in toasty conditions. This also means that although this may feel like some special secret performance-boosting weapon, it's really only effective in specific circumstances, and will just get you back to normal power, rather than make the car noticeably faster on the street. Long track days in the summer and after waiting in line at the drag strip or autocross are the kinds of situations where you could see power diminish due to hot air and a lack of moving air. Normal driving won't necessitate its use nor will driving in cool temperatures. In fact, the S209's owner's manual specifically says not to use the sprayer in temperatures below 41 degrees Fahrenheit because of the risk of frozen water in the tank. That brings us to another aspect of the intercooler sprayer: maintenance. In fairness, there isn't much to maintain, but if you want to use the system, you do need to keep the tank filled. It's located in the trunk where the spare tire would normally be. Inside of course is a water pump that connects to hoses that run water to the front. There is a warning light that will illuminate on the instrument panel if it runs low.