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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru Forester STI e-Boxer concept arriving at Tokyo Auto Salon

Subaru is bringing a Forester STI e-Boxer and Impreza STI concepts to the 2019 Tokyo Auto Salon. Earlier this year, Subaru revealed its 2019 Forester e-Boxer exclusively for the Japanese market. It has a 2.0-liter flat-four, that works in tandem with an electric motor. The total system output is a rather meager 156 horsepower and 187 pound-feet of torque. Subaru says this concept has further refined e-Boxer running gear, which probably means smoother operation, not more power. In fact, this Forester STI looks more like a "tuned by STI" vehicle than a full-on STI. These Japanese tS vehicles (slightly different than U.S. tS vehicles) can be characterized as "STI-lite," which is what this Forester comes off as. As for the rest of the changes, the Forester STI Concept looks pretty rad. The front fascia continues much further down to the ground than before with a blocky look, broken up by the yellow accent as you move even lower. An STI badge sits proudly on the totally blacked-out grille, similar to the Forester Sport but with a different mesh design. Lower and design-heavy side skirts amp the look up a bit more along the sides, while the rear continues the sporty theme with more yellow accents. An exclusive "Fighter Gray" paint color is used on this STI as well. Surprisingly, the exhaust looks exactly the same as a normal Forester. The only actual performance upgrade Subaru is telling us about now comes in the form of big Brembo brakes. Six-piston calipers are covered by 19-inch performance aluminum wheels. We're offered little to no description of the Impreza STI before the show. Just from appearances, it looks like Subaru designed a body kit for a normal Impreza, then changed up the front and rear a bit. The dual-center exhaust is a nice performance touch. Pictures of the interior aren't available now either, but Subaru says it's "Bordeaux" with "high texture." The looks are there, but without any performance information, this doesn't appear to be the STI hatchback we've been wanting for in the U.S. There will also be a Subaru Levorg (Impreza/WRX wagon) and a WRX STI made with custom STI parts. All the Subaru cars will go on the stand at the Tokyo Auto Salon on January 11 next year, so the wait won't be too long to learn more about these vehicles. Related video: