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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

2022 Subaru BRZ to debut Nov. 18

The 2022 Subaru BRZ will be officially revealed to the world in production form on Nov. 18, the Japanese automaker announced Wednesday. Like most of 2020's big reveals, the 2022 BRZ will be shown online. We've known for some time that the next-generation BRZ's debut was imminent. After all, disguised prototypes have been testing on public roads in southeast Michigan, and one such prototype was also shown (still camouflaged) to attendees of a charity preview event last month, from which a few images leaked.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To put it bluntly, we really don't know much else about the forthcoming Subaru BRZ (or its Toyota twin, the 86). In fact, Toyota has been even more tight-lipped than Subaru in this regard. What little we've heard suggests that most of the platform enhancements will come from Toyota's side of the twins' joint development program, while the powertrain will again be sourced from Subaru. This runs counter some rumors we've heard that longitudinal engines from Toyota's portfolio, which includes turbocharged four-cylinders, could potentially make their way under the hood.  An evolutionary engine offering makes more sense than any sort of revolutionary leap forward, as Toyota now has a four-cylinder Supra model in its lineup. This effectively acts as a ceiling for the 86's performance. Subaru has its WRX and STI models to consider too, but that's a fundamentally different conflict of priorities, as the Supra is far more similar to the 86 than the BRZ is to either of its performance-oriented showroom siblings.  Encouragingly, the prototype we saw on public roads was being benchmarked against a turbocharged Ford Mustang. While it would be tempting to jump to the conclusion that Subaru is targeting the Mustang for power output, it's far more likely that the comparison is more holistic, rather than focused on powertrain performance alone. The lighter Subaru and Toyota coupes won't need quite as much power to keep up with the larger, heavier pony car, so expecting the twins to compete with the EcoBoost Mustang's 300-ish horsepower is grounded more in wishful thinking than reality.  Fortunately, we only have a couple of weeks left until we find out for certain. Stay tuned! Related Video:

Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."