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Subaru files for S209 trademark in the U.S.

Last week, Subaru filed an application with the U.S. Patent and Trademark Organization to trademark "S209." The paperwork indicates Subaru would like to apply it to "automobiles, structural parts, and structural fittings therefor," and "floor mats for automobiles." An application doesn't mean anything, but the obvious deduction would be that Subaru is thinking about another special edition Impreza WRX STI for the U.S. market, one that brings a taste of JDM-only nomenclature our way. The S appellation is as serious to the Subaru Tecnica International division as STI is to Subaru overall. The STI boffins have rolled out these extra special modes since the S201 STI in 2000, the Japanese market reaping a new S harvest every couple of years. Our last distant visions of such were the S207 shown at the 2015 Tokyo Motor Show, and the S208 revealed last year. The 208 benefited from a bump in horsepower, from 323 hp to 329 hp and 319 pound-feet of torque, quick-ratio steering, a front strut tower brace, Bilstein dampers as part of a DampMatic II suspension, torque vectoring front and rear, 19-inch BBS wheels, Brembo brakes, a carbon roof, and an unmissable rear spoiler. None of the previous "S" models made it to the U.S. If this one does, we can only guess how Subaru will differentiate it from the hottest Impreza we've had, the recent Type RA (pictured). Our Type RA lost 68 pounds with the help of a carbon roof and spoiler, while a bag of engine mods and revised gearing helped make the most of unchanged 310 hp and 290 lb-ft from the 2.5-liter EJ25 engine. A power bump would likely be first on the wishlist for an S209, but it should be noted that the recent Japanese S cars have used the EJ207 2.0-liter boxer-four, not our 2.5-liter. As with the carmaker's home market, we'd expect an S209 to go into severely limited production. Subaru built 300 units of the S206, 400 of the S207, and 450 of the S208. Even if we do get a brawnier STI, Japan is likely to keep its power close with the WRX STI TC 380 teased last month, putting out 375 hp from a 2.0-liter turbocharged boxer-four. Still, the South-Africa-only WRX STI Diamond Edition rocked 349 hp and 342 lb-ft from its 2.5-liter, so there's a lot of headroom for a U.S. S209 to play with. If we get one, that is. Related Video:

2019 Subaru Crosstrek Hybrid First Drive Review | Finally, a Subie with a plug - updated

SANTA BARBARA, Calif. — Subarus are pretty good to drive — capable, comfortable, generally affordable, interesting — and with one exception, they all offer all-wheel drive. And they're a relatively green company. The active, outdoorsy and often socially conscious drivers appreciate things like Subaru's commitment to diverting waste from landfills. But there's a fact that's been nagging many of us who love to hug dogs, trees and the occasional Subaru: there's no electric option. Subaru, an automaker small enough to get by with an efficient fleet of conventional gas vehicles, has been able to do without building a compliance car. Still, an increasing number of Americans want to be able to plug in their vehicles. For loyal Subaru fans, brand love and eco-consciousness have increasingly difficult to reconcile. That changes now, and not because of any specific regulation, but because Subaru sees the demand. By the end of this year, Subaru will be selling its first plug-in vehicle, the 2019 Crosstrek Hybrid. While Subaru has sold a Crosstrek that was a conventional hybrid before, the new 2019 Crosstrek Hybrid is Subaru's first plug-in hybrid. Sales of the previous hybrid weren't great, though, since it was expensive. Customers didn't choose to pay a premium for a few mere extra miles per gallon. Subaru hopes the extra fuel efficiency of the plug-in will increase the appeal. Even so, like Chrysler did with the Pacifica Hybrid, Subaru opted not to put "plug-in" in the name for 2019. Despite an arguable opportunity missed to set the record straight with a new and more descriptive name, there's no mistaking this thing is a PHEV. There are "Plug-In Hybrid" badges on both front fenders and the tailgate, and the door covering the SAE charging receptacle – at the rear of the driver's side, on the opposite side of the gas fuel door – is stamped with the words "PLUG-IN" writ large. While this thing looks every bit a Subaru, even if you pop the hood to take a look at the 2.0-liter boxer engine up front, the 2019 Crosstrek Hybrid borrows its PHEV technology from Toyota – more fruit of the partnership that bore the Scion FR-S and the BRZ. It has the same 8.8-kWh lithium-ion battery pack as the Prius Prime, but in the bigger, heavier Subaru it's only good for a modest 17 miles of all-electric range. If that figure is a little disappointing to you, you're not alone. We had hoped to see at least 20 miles of EV range in this thing.

2023 Japan Mobility Show Editors' Picks

No, it's no longer called the Tokyo Motor Show, but the Japan Mobility Show is still in Tokyo and it still has to do with motors. In fact, with the rise of EVs, it's more of a motor show than ever before. And there were an astounding number of motors (and engines) to see, or at least concepts that hypothetically have them. Truly, we haven't seen a turnout this amazing since before the pandemic.  As such, the 2023 Japan Mobility Show featured plenty of machines that could, and did, snag points from our editors. And yet, even with the massive field, one car, unequivocally, stole our hearts. Read on to see our favorites.   Toyota Land Cruiser Se concept View 4 Photos 5. (Tie) Toyota Land Cruiser Se  While this concept is not quite the off-roader that the Land Cruiser is known to be, a street-focused electric SUV seems like a fine fit for the Toyota portfolio. It's hard to imagine we won't see an electric Land Cruiser come to production one day, filling out that as-yet underrepresented three-row EV segment. Give us an even more rugged version, and we'll be happy — Senior Editor, Green, John Beltz Snyder   Subaru Sport Mobility Concept View 7 Photos 5. (Tie) Subaru Sport Mobility I'm still waiting for a fun, electric sport coupe, and as much as I enjoy the likes of the rear-drive BRZ, I could have some serious fun in something like this all-wheel-drive Subaru Sport Mobility year round. I could fill that hole in my heart left by my '04 WRX. — Senior Editor, Green, John Beltz Snyder   Toyota EPU concept View 4 Photos 4. Toyota EPU You know what I like? Useful, funky little vehicles. The Ford Maverick and Hyundai Santa Cruz fit that bill well, and it seems a lot of other people like them, too, based on demand. You know what I also like? EVs. You know what combines those two things? The Toyota EPU. Assuming it was priced fairly reasonably (well below $40,000 is what I'm thinking), I would seriously be looking at getting one. I also seriously hope that Toyota's seriously looking at launching this, because it seems like a seriously great package. Seriously. — News Editor Joel Stocksdale   Mitsubishi D:X Concept View 8 Photos 3. Mitsubishi D:X Concept We sure do wish Mitsubishi sold the Delica here in the United States. We've long been fans of the van, which initially was sold in rear-wheel-drive form but adopted four-wheel drive in the early 1980s, and judging by the numbers we see imported to the States, we're not the only ones.