2013 Subaru Outback 2.5i Premium on 2040-cars

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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru confirms 2015 WRX STI to grace Detroit show stand

Now that we've seen and driven the 2015 Subaru WRX, it's time to set our sights on the car's more powerful and traditionally massively winged counterpart: the STI. And while a few rumors about the new STI have already leaked, Subaru today confirmed that we'll be seeing the hotter 'Rex at the Detroit Auto Show later this month. Hot diggity.
Last we heard, the new STI will still use a turbocharged, 2.5-liter boxer-four (remember, the standard WRX uses a version of the 2.0-liter engine found in the Forester) producing something like 300 horsepower and 290 pound-feet of torque. What's more, don't expect the STI to hatch a five-door variant - Subaru recently told us that there are no plans to offer anything beyond a sedan bodystyle for both versions of the WRX. Sad trombone, we know.
That said, if our time with the 2015 WRX sedan is anything to go by, this new STI should be pretty rad. The new WRX is significantly sharper than the outgoing model (in terms of driving dynamics, anyway - it's still a pretty ugly little thing), and we fully expect the STI to be a bulgier, harsher, more powerful and aggressive version of the already awesome street-legal rally car. We're just hoping it will be offered with WRC-correct gold wheels, too.

Watch Subaru WRX STI's ripping record run at Nurburgring

As expected, Subaru had a bunch of cameras rolling when they gunned for a Nurburgring lap record attempt. The car they used was a specially honed (deep breath) WRX STI Type RA NBR Special, and it proved to be good for a 6:58.9 lap around the Nordschleife, in the hands of Richie Stanaway. Now, video material of the sedan car record run has been posted on Subaru's social media pages, and it includes a separate "Behind the Scenes" video. The record car was built by Prodrive, and it consists of a 2017 WRX STI with a full roll cage, fitted with a WRC specification two-liter turbo engine that produces more than 600 horsepower thanks to its 75mm intake and 25 psi of boost. The transmission is also a WRC item, and its hydraulic paddle-shift setup together with an automated clutch enables shift times of 20-25 milliseconds. The track time is quicker than a recent privateer attempt using a 2017 Dodge Viper ACR, which squeezed the time down to 7:01,3 until a tire failure caused it to crash. Of course, the Viper was classified as a production vehicle, unlike the Subaru. Here's the Behind the Scenes footage: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.