2011 Subaru Outback 2.5i on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru XV runs over dog in Russian ad, but in a funny way

In case you're wondering, no, the woman didn't actually hit the dog. This is just a commercial, and a fairly clever one after you get over the perceived canicide, that's meant to show off the desirability of Subaru's lifted Impreza wagon, the XV Crosstrek.
We'll try not to spoil it for you, because it is a fairly humorous piece, but you have to make sure to watch it from start to finish. The found-footage angle of it, which sort of presents it with the same quality as a Russian dashcam video, just adds to the video's ridiculous premise.
We aren't sure if this is an actual ad from the Russian arm of Subaru, as it seems to be posted from an independent account with only one video to its credit. Still, have a look below, and let us know what you think.

2015 Subaru WRX priced from $26,295*, STI from $34,495*

As you read these words, we're putting together our full First Drive report on the 2015 Subaru WRX STI. And back in December, we were given our first shot behind the wheel of the wingless 2015 Subaru WRX. Both cars will launch at the same time, hitting dealers this spring, and Subaru has now confirmed that pricing will start at $26,295 for the standard WRX, and $34,495 for the hotter STI, with both models subject to a *$795 for destination fee.
On the WRX, that price gets you a 2.0-liter turbocharged four-cylinder engine good for 268 horsepower and 258 pound-feet of torque, mated to a six-speed manual transmission. There are three trim levels available - base, Premium and Limited - the latter of which will retail for $28,495 and $29,995, respectively. Premium and Limited models are also available with a new continuously variable transmission (it isn't bad - seriously), and the two-pedal setup adds $1,200 to the sedan's bottom line. Premium models add things like heated seats and mirrors, a sunroof, foglamps and a rear spoiler. The high-zoot Limited trim adds leather seating, a power driver's seat and automatic LED headlamps.
And then there's the STI, which, at $34,495, carries the same base price as the previous model. Like the standard WRX, the STI is a sedan-only affair, but boasts extensive chassis and powertrain upgrades (stay tuned for our full drive report next week). Under the hood is a turbocharged, 2.5-liter boxer-four, producing 305 hp and 290 lb-ft of twist, mated exclusively to a six-speed manual transmission.