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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru launches production of Ascent crossover in Indiana

Subaru began production Monday of the new Ascent, its much-anticipated three-row crossover, at its plant in Lafayette, Ind. It's set to arrive at dealers in June as a 2019 model and will start at $32,970, including shipping. The Ascent joins the Impreza, Legacy and Outback as vehicles built at the plant. It'll compete with three-row utility vehicles like the Honda Pilot, Toyota Highlander, Chevrolet Traverse and Volkswagen Atlas. (Read our comparison of the Ascent to the former two here.) Subaru built around 364,000 vehicles at the Indiana plant last year and expects the Ascent to nudge that up to around 400,000 vehicles a year. The automaker spent $140 million and added 1,200 jobs at Lafayette to support the Ascent. The company in late 2016 shifted production of the Impreza sedan and hatchback to the factory, its lone manufacturing site outside of Japan, to free up room at its plant in Gunma Prefecture for the hot-selling Crosstrek, which has been singlehandedly lifting Subaru's U.S. sales lately. A Subaru spokesman told Autoblog recently that the company hopes to sell 60,000 Ascents in the first year and had already booked more than 4,000 sold orders on the vehicle from customers who hadn't seen or driven it. The Ascent will come in either seven- or eight-seat configurations, is offered in all-wheel-drive and is based on a modified version of the same Subaru Global Platform that underpins the Impreza. It's powered by an all-new 2.4-liter turbocharged boxer four-cylinder that makes 260 horsepower and 277 pound-feet of torque. It fills a slot formerly occupied by the Tribeca, Subaru's last three-row vehicle, which was discontinued in 2014. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Spy photos show 2017 Subaru BRZ facelift

As it transitions to the Toyota 86, the Scion FR-S isn't the only version of the joint Toyota/Subaru sports car that's getting a facelift. The BRZ is getting a nip and tuck, and here's our first look. Posted on the FT86Club forum are pictures of what appears to be the 2017 Subaru BRZ, hot on the heels of the recently-revised Toyota 86. The changes look rather subtle, but stand at least to keep the Subaru model up to pace with its Toyota counterpart. And for those less than enamored of the new curves applied to the 86, these updates may just be enough to tip the balance in Fuji Heavy's favor. The front end appears to keep the same grille shape as the existing model, but the vents on either side of it have changed, with little winglets bisecting. Gone are the auxiliary lights, apparently integrated into the new headlights that pack fresh elements. The taillights appear to be updated in similar fashion as well. Inside more auxiliary controls are now integrated into the steering wheel in front of the instrument binnacle with a new set of gauges. There's seems to be a new infotainment head unit in the dashboard and some updated interior trim as well. Of course the big question will be whether the refreshed BRZ will get any boost in power or other mechanical upgrades like Toyota's given the new 86, but for that we'll just have to stay patient for the time being as look forward to seeing the Toyota version in the metal at the New York Auto Show this week. Related Video: Featured Gallery 2017 Subaru BRZ facelift View 9 Photos News Source: FT86Club Spy Photos Subaru Coupe Performance facelift