2006 Subaru Outback Limited 2.5 Wagon 4-door 2.5l 36k Heated Leather Seats on 2040-cars

Auto blog

Subaru, Mazda profits dip; both blame exchange rates

While some larger automakers took a beating on Q4 earnings, some of Japan's smaller operations managed to keep their heads just above water despite currency issues and slumping sales industry-wide. Subaru, which capped off its 11th consecutive year of U.S. sales increases, reported a 42-percent drop in operating profit in the final quarter of 2019; Mazda, which operates on an even smaller scale, saw a 76-percent drop.  Per Automotive News, both companies faced challenges apart from navigating currency exchanges.  Subaru Subaru's 2019 was marred by warranty costs stemming from repairs on high-volume models, including the Impreza and Crosstrek. Despite the drop in profit, company revenues only slid 2.3 percent. The company also says that it has managed to curtail incentive spending, largely thanks to replacement models that needed less help moving out of showrooms.  America remained a bright spot, with 2019 sales volumes increasing by nearly 3 percent over 2018. Subaru is hoping that figure will increase to 4.0 percent in 2020. Subaru's wholesale deliveries also increased in western Europe, but dropped precipitously (28 percent) in the company's home market.  Mazda The smaller Mazda faced similar challenges, but its 2019 lacked some of Subaru's more dramatic bright spots. Worldwide shipments of new vehicles dropped by 8 percent, aiding a revenue decline of 5 percent. Mazda's vehicles remained profitable on a per-unit basis, but only just.  Mazda has been undergoing aggressive cost-cutting measures, but even those were no match for reduced volumes and unattractive currency exchange rates.  Despite these challenges, both companies are keeping their earnings outlooks unchanged. The fourth quarter of 2019 represented the third quarter in both companies' fiscal years, which will end in March.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Subaru WRX STI S209 | POV Drive

2015 Subaru WRX: Introduction

"As far as street-legal rally cars go, there's still nothing better than a WRX." I wrote that line following my first drive of the 2015 Subaru WRX late last year - one of the better motoring experiences I had in 2013. Sure, a particularly involving drive route helped, but I don't want to sell the new Subaru short: it's a seriously good car - easily one of the sharpest, best-driving little turbos available today.
When I drove the even hotter 2015 WRX STI in January, it was a similar love-fest. The STI is infused with all of the WRX's greatness, but it's sharper, meaner, and on good roads (and race tracks), the winged wonder is really outstanding. But because of its higher price tag, less forgiving suspension tuning, and only marginal performance increases, I'm convinced that the STI isn't the best WRX for the money. And much as I love it, I just don't think I'd ever buy the STI over its more sedate sister (though I totally understand why others might).
So when it came time to add a new long-term car to the Autoblog fleet, many votes were cast in favor of the WRX. There was a lot of debate about whether or not to get the standard version, or the mightier STI. But at the end of the day, my argument that the basic WRX is the better daily driver - nee, one of the best all-around, all-weather performers money can buy - carried the day.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.