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2019 Subaru Ascent Deep Dive | 15 fast facts, 3 rows of seats and 8 golden retrievers

The 2019 Subaru Ascent three-row crossover is a big deal — both in literal size and metaphorical importance. The large Subaru plugs a gap in the company's crossover lineup that hasn't been filled since the company's previous attempt, the B9 Tribeca, fell flat on its weird-looking face. And by "plugs a gap," we don't mean in terms of market segments. Rather, it fills a gap among Subaru's band of fiercely loyal customers. Currently, Subaru's Crosstrek, Forester and Outback serve young singles, couples and parents with recently arrived children. They also have older empty nester types who effectively "come back to us." But for those customers in their "child-raising years," they've had no choice but to leave the brand in favor of one that sells a larger, three-row model. They don't need the biggest thing around, but something larger than an Outback would be nice. It is for these people that the 2019 Ascent was created, a "right sized" crossover, according to Subaru, designed to deliver the high functionality and ease-of-use expected of the brand. It was "sized to overwhelm the Outback," which it most definitely does when viewed side-by-side, while still looking very much like the Outback. Really, the Ascent is intended to keep Subaru buyers in the family, so to speak. Any conquest buyers would seem to be gravy. Here are some other takeaways from our first look at the 2019 Subaru Ascent during its unveil last night prior to the L.A. Auto Show. — The Premium and Limited trim levels will provide customers with a free-of-charge choice of second-row bench (eight-passenger) and second-row captain's chairs (seven-passenger) configurations. This is unique in the industry, giving customers the option to outfit their Ascent in a way that best suits their family. Subaru expects the captain's chairs to be a bit more popular. — We have our doubts about Subaru's official cargo capacity figures. The published maximum cargo volume, which represents both the second and third rows folded, is a meager 72.8 cubic feet. That's actually less than the Outback (73.3) and the Forester (74.7)! That's also considerably less than other three-row crossovers like the Toyota Highlander, Ford Explorer and Honda Pilot. Having seen the Ascent in person, however, that's extremely hard to fathom. It doesn't look that small in the least. Far from it. It has a big, boxy interior with a third row that fit a pair of 6-footers behind a second pair of 6-footers in the second row.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru uses a mime and a toy car to explain why it loves the boxer engine

I will freely admit to struggling with why Subaru continues to stubbornly employ a boxer engine design while so few other automakers do the same. After all, with twice the number of cylinder heads and cams as a traditional inline four-cylinder engine, a boxer four is more complex, more expensive to manufacture and more cumbersome to service with few tangible benefits. Until recently, the company's engines struggled to meet the fuel economy numbers of its competitors while offering no real boon in horsepower or torque. Subaru seems to recognize I'm not the only one scratching my head.
In order to help us non-believers understand what's what, the company has employed a pair of mimes, a toy car and a few clay engines to demonstrate the folly of every other automaker on the planet. Subaru says the boxer offers up a lower center of gravity than either an inline four-cylinder engine or a V6, which I will gladly concede. The company also says the design offers up smoother operation.
I'll offer just two counterpoints here. First, an engine with a low center of gravity is excellent, but when vehicles like the Forester, XV Crosstrek and Outback boast more ground clearance than most mainstream SUVs, that argument flies out the window. Second, anyone who's spent any amount of time behind the wheel of a vehicle equipped with an inline four and then proceeded to move into one propelled by a boxer can tell you the latter has all of the idling manners of a small tractor. Check out the video below to see for yourself.