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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru makes Indiana proud by sponsoring 'Parks and Rec' coronavirus reunion

On April 23, NBC Universal announced the return of modern comedy classic "Parks and Recreation" for a special one-time reunion to help raise money for the Feeding America COVID-19 Response Fund. Joining the good-spirited event, Subaru announced this week it would help sponsor the special by matching donations up to $150,000. The all-new show will air Thursday, April 30, at 8:30 p.m. ET, and donations can be made through FeedingAmerica.org. For 30 minutes, fans of Leslie Knope and her trusty crew of buddies will have the chance to temporarily escape the current stressful times caused by the coronavirus and COVID-19 pandemic. The show was filmed from the actors' houses and will adopt a theme set by current times. "Leslie Knope is determined to stay connected to her friends in a time of social distancing," an NBC press release says. All of the original characters will return for the special, including Amy Poehler as Knope, Nick Offerman as Ron Swanson, Aziz Ansari as Tom Haverford, Rashida Jones as Ann Perkins, Aubrey Plaza as April Ludgate, Chris Pratt as Andy Dwyer, Adam Scott as Ben Wyatt, Rob Lowe as Chris Traeger, Retta as Donna Meagle, and Jim O'Heir as Terry Garry Jerry Gergich.  “We were looking for ways to help and felt that bringing these characters back for a night could raise some money,” executive producer Michael Schur said in the release. “I sent a hopeful email to the cast, and they all got back to me within 45 minutes. Our old ‘Parks and RecÂ’ team has put together one more 30-minute slice of (quarantined) Pawnee life, and we hope everyone enjoys it. And donates!” For those who are unaware, "Parks and Recreation" is set in the fictional small-town of Pawnee, Indiana. So, it makes sense that Subaru, a company with a manufacturing plant in the heart of Indiana, would pitch in. Subaru and State Farm will join NBCUniversal, as well as the writers, producers, and cast of "Parks and Rec," in matching donations collected until May 21. Subaru will match donations up to $150,000, as will State Farm, for a potential total of up to $500,000 in matched donations. The donation comes after Subaru previously committed to providing Feeding America with 50 million meals for COVID-19 relief. By the organization's standards, $1 can provide up to 10 meals. Donate at FeedingAmerica.org and watch the show April 30. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt