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Comedic Hasselhoff car ad leads to a dream job in Sweden

Last month a guy in Florida posted a homemade ad for his 1996 Nissan Maxima online and Nissan bought it from him. This month a guy in Sweden posted a homemade ad for his 1985 Subaru Justy J10 Trendy online and got a job with Swedish car magazine Auto Motor und Sport. When Nils Jangan relocated to a new city and couldn't get a job, the financial drain eventually demanded he get rid of his car. Looking for a way to convince anyone to purchase a 29-year-old hatchback, he enlisted the help of Mordor, Saruman and, naturally, David Hasselhoff giving the thumbs up.
The picture was accompanied by text describing the "Japanese mountain goat" that was "hand-forged" by "the Saruman of carmakers," and its "54 frighteningly well-hung horses." One of its other advertised features was "I.D.N.R.I.S" seat belts, the "Instant Death No Retardation Impact System" meaning the occupants would never have to worry about long-term care if they were "in any collision at speeds higher than 12 km/hour." He asked 10,000 kroner (about $1,500 US) for the beauty, but he was also willing to trade for a job.
After posting the ad on Blocket, a Swedish craigslist, and having it shared throughout the community, Jangan got a ton of interest in the car and a job offer from Auto Motor und Sport, which he accepted. As for the Subie, it ended up going to a local repair shop for just a few hundred kroner, but we imagine Jangan's gets a decent work-related loaner or two to make up for it.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

With the Subaru Viziv Performance Concept, be careful getting your hopes up

Subaru fans have reason to be excited. The company revealed the Viziv Performance Concept at the Tokyo Motor Show, and it's pretty obvious that it's a preview of a future WRX. The big vents, hood scoop, fenders, and its sedan profile all shout WRX. Someone from Subaru's design department even confirmed that the study could influence the next model. While admiring the concept's lines and imagining the next model, we, as well as some of our commenters, realized that we should keep our hopes and expectations low. The reason for this is that Subaru pulled a bit of a bait-and-switch with WRX styling before, back in 2013. That year, the company revealed the WRX Concept. It, like the Viziv Performance Concept, was a vented, scooped, flared, low-roof interpretation of the next WRX. Everyone loved it, and they were psyched to see a Subaru that could truly be described as beautiful, rather than say, unique, or interesting, or different, or any other kindhearted euphemism. View 11 Photos Then Subaru unveiled the production WRX for 2015. To the company's credit, it did manage to include design cues from the concept such as the fender flare lines and fascia shape, and it shared very few exterior panels with the Impreza. Unfortunately, it was still based on the Impreza platform, and those lines had to be pulled in and compressed onto the tall and narrow economy car. Without the low roof, ultra-wide fenders, and long, defined trunk, the car lost a lot in translation. The result thoroughly disappointed, and on occasion infuriated, fans. Basically, we've been burned before by Subaru's concepts. Heck, if you want more proof, take a look at the Subaru BRZ STI Performance concept that had a turbocharged engine. And yet, we still have no turbo BRZ on the market. But just because we're trying to be realistic doesn't mean Subaru won't surprise us with a close-to-concept WRX in the future. And the company is showing some signs that its concepts are more realistic. Looking at the evolution of the Viziv-7 concept into the Ascent concept and production prototypes, it seems a lot of the original design has survived. So hope isn't lost, just tempered. Related Video: Featured Gallery Subaru Viziv Performance Concept Tokyo Motor Show View 12 Photos Tokyo Motor Show Subaru Concept Cars Performance Sedan 2017 tokyo motor show subaru wrx concept subaru viziv perfromance concept