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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.