2001 Subaru Legacy Outback on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru reveals the US-bound WRX STI Type RA and BRZ tS

Subaru has finally revealed the US-bound WRX STI Type RA and BRZ tS, a pair of redressed and slightly better performing versions of the standard models. Despite the big wing, lightweight wheels, and upgrades suspension, those hoping for changes under the hood will be severely disappointed. The WRX STI gets a slight bump to 310 horsepower while output on the BRZ remains unchanged. That should come as no surprise, as the car is essentially the same one we drove two years ago in Japan. The WRX STI Type RA stands for "record attempt." The first RA was named for a Subaru Legacy that broke the FIA World Speed Endurance Record by clocking over 62,000 miles in 18 days, setting a top speed of 138 mph. This new model is named for the upcoming WRX STI Type RA NBR Special race car that will attempt a Nurburgring record sometime this summer. The WRX STI Type RA is lighter and more robust than the standard model thanks to a host of upgrades. The car gets a carbon fiber roof, a carbon fiber rear spoiler, and lightweight BBS 19-inch forged alloy wheels with 245/35R19 Yokohama Advan Sports tires. The spare tire has also been removed. While the engine only gets a mild power bump thanks to a new cold air intake and new exhaust, a retuned ECU, new pistons, and a revised third-gear ratio and short shifter should make the car feel much quicker than before. Aside from the carbon fiber roof and rear wing, there are a number of visual upgrades that set the car apart. There are red Cherry Blossom accents all along the bottom and a plethora of STI badges on the wing, mirrors, and bumpers. More STI logos can be found inside on the new Recaro seats. A plaque inside shows only 500 Type RAs will be made. It's a similar story with the BRZ tS. The acronym stands for "tuned by STI," implying it's not the full treatment like the WRX STI. That still leaves us wondering about these spy photos that show a similar looking car with real STI logos. We'll have to wait and see if anything emerges from that. The BRZ tS gets front and rear SACHS dampers and coil springs and flexible V-braces in the engine compartment. For the first time, the BRZ will come with 18-inch wheels, ditching the low-rolling resistance tires for a set of sticky 215/40 R 18 Michelin Pilot Sport 4 tires, aided by Brembo brakes at all four corners. Visual upgrades are similar to the WRX STI Type RA.

Subaru updates EyeSight system with color-detecting cameras

Subaru is giving its EyeSight driver assistance camera system a major upgrade for the 2015 model year with new color cameras, as well as reducing its size by 15 percent over the rather bulky original system.
Subaru locates its EyeSight hardware inside the vehicle at the top of the windshield, which is unlike most other camera-based systems that have their hardware mounted somewhere in the front fascia. The benefit is that these rather expensive components are protected from any detritus that may hit the car, but the original system's size ate up a chunk of the driver's outward view. Thus, the shrinkage should be appreciated by new owners.
The upgraded stereo cameras have a 40-percent longer and wider detection range than the original system's cameras, and their ability to see color allows the system to recognize brake lights at a speed differential of 30 miles per hour, instead of 19 mph before. And as before, EyeSight continues to offer adaptive cruise control, lane departure warning and pre-collision breaking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.