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Subaru's latest infotainment update is for birdwatchers (and the rest of us)

Subaru definitely knows its audience, as evidenced by its dog-centric commercials and charitable contributions. So we weren't shocked to learn that its latest infotainment upgrade allows drivers to better track bird sightings from behind the wheel, but we are a bit curious. The eBird integration is one of eight new cloud-based apps being added to the Starlink infotainment system for 2017. Subaru drivers can use the infotainment system to display info from the Cornell Lab of Ornithology through eBird, info on sightings and an interactive coach to help get to where the birds are. (There's a cloud-based joke in there somewhere.) Most of the other new apps involve location tracking or proximity to some degree as well, including Yelp (to find food and business reviews), Glympse (which lets you share your location with friends), Best Parking (to find somewhere to put your car), RightTrack (a product from Liberty Mutual to track drivers for insurance discounts), eventseeker (which steers you toward local happenings), and Magellan NAVI (a cloud-based navigation system). There's also a digital version of the car's owner's manual available in the Quick Guide app. All are free to use, with the exception of the Magellan app, which is included free with the 2017 Impreza for three years. That car's infotainment system comes with Android Auto and Apple CarPlay capability, so unless you really prefer the Magellan interface, it's probably best to stick with whatever's on your phone. The new Starlink apps are available on 2017 Imprezas as well as 2016 and 2017 BRZ models, and they'll show up on other Subaru models soon. The functionality requires an iOS or Android phone running Subaru's Starlink app and paired with the vehicle to provide the data connection. Put it all together and you can find some birds, get a parking spot nearby, let your friends know where you've gone off to, grab a bite to eat nearby (not poultry, of course), attend a local event, then hop back in the car and figure out how to tune the radio and find your way home, all the while lowering your insurance payment. Isn't the connected world wonderful? Related Video:

Subaru WRX S4 gets big power bump in Japan

A month after originally teasing it, Subaru is finally unveiling its WRX S4 model for Japan. It's a bit more than just a plush take on the sport sedan, because Subaru is fitting a more powerful version of the 2.0-liter, turbocharged boxer four-cylinder engine than we get on these shores.
The company says that S4 stands for "'Sports performance', 'Safety performance', 'Smart driving' and 'Sophisticated feel," and it certainly looks like this Rex ticks all of those boxes. The most surprising feature is the Japanese model's 2.0-liter turbo engine boasting 296 horsepower (221 kilowatts) and 295 pound-feet (400 Newton-meters) of torque in this application. That's quite a healthy upgrade over the 268 hp and 258 lb-ft that Americans get in the standard WRX, and it's even nipping at the heels of the 305 hp and 290 lb-ft from the STI with a 2.5-liter mill that we get over here.
While extra power is always welcome, enthusiasts might not be so thrilled that Subaru's Sport Lineartronic Continuously Variable Transmission is the sedan's only available gearbox. However, it offers a simulated eight-speed shifting mode when drivers notch the car into Sport# driving mode. Of course, the S4 also packs Subie's trademark all-wheel drive with Vehicle Dynamics Control and Active Torque Vectoring as standard.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.