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Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car. Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength. The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more. Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation. Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel. Magellan SmartGPS navigation will be available on future Subaru models.

Everything we know about the Subaru BRZ STI

May 30, 2017: It seems an STI-tuned Subaru BRZ was even closer than we thought. Subaru posted to its official Twitter page a teaser image of the upcoming car. It's a shot of the trunk lid with a big STI logo on the endplates. If that weren't enough confirmation of the car, the tweet included the hashtag "#STI." The only other information given was the date of June 8, 2017, and the promise of more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. May 23, 2017: Spy shots reveal our first look at a new STI-tuned Subaru BRZ, and it will likely come to the US. The reason we say this is that the car was spotted near a Subaru office in Ann Arbor, Michigan. We also know this is an STI badge because we can make out the distinctive logo underneath pieces of tape at the front and back. It features a huge wing that isn't found on any other BRZ, though the body kit appears to be the optional one available on regular models. There aren't any obvious signs of forced induction on the car either. No top-mounted intercooler scoops or front-mounted intercoolers are visible anywhere. We hope Subaru will give this car more power, but we're not optimistic, especially when the last STI-badged BRZ for Japan didn't get any power upgrades. April 1, 2015: Subaru reveals an amazing STI-tuned BRZ concept. Like the Subaru BRZ tS by STI, this STI Performance Concept has a huge rear wing, and subtle, functional-looking aerodynamic parts. Most importantly for BRZ fans, it also has a more powerful engine. Under the hood is a turbocharged 2.0-liter flat-four used by the GT300-class race car. It makes about 300 horsepower and 330 pound-feet of torque. However, Subaru said that it's unlikely a turbocharged model like this will come out soon. We expect that Subaru will first launch a tS-style BRZ in the near future, and possibly introduce a turbocharged BRZ variant with a new generation of the car. Subaru STI Performance Concept | 2015 NYIAS View 24 Photos April 19, 2013: Subaru announces the first STI-tuned BRZ, and it's not quite what we were hoping for. It's called the Subaru BRZ tS, and it has the same naturally aspirated engine, and thus, the same amount of horsepower. It's furnished with suspension upgrades, Brembo brakes, a front spoiler, and on the GT model, a big rear wing. Only 500 units will be made - and they're all for Japan. View 27 Photos

Subaru's first hybrid drawing close

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there's been speculation about what kind of technology the gasoline-electric hybrid would use - Subaru's own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system - Forester, Legacy, or Outback - and whether it would come to America or be a Japan-only model.
A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it's a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we'll look to New York for the long-awaited unveil.