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Subaru launches production of Ascent crossover in Indiana

Subaru began production Monday of the new Ascent, its much-anticipated three-row crossover, at its plant in Lafayette, Ind. It's set to arrive at dealers in June as a 2019 model and will start at $32,970, including shipping. The Ascent joins the Impreza, Legacy and Outback as vehicles built at the plant. It'll compete with three-row utility vehicles like the Honda Pilot, Toyota Highlander, Chevrolet Traverse and Volkswagen Atlas. (Read our comparison of the Ascent to the former two here.) Subaru built around 364,000 vehicles at the Indiana plant last year and expects the Ascent to nudge that up to around 400,000 vehicles a year. The automaker spent $140 million and added 1,200 jobs at Lafayette to support the Ascent. The company in late 2016 shifted production of the Impreza sedan and hatchback to the factory, its lone manufacturing site outside of Japan, to free up room at its plant in Gunma Prefecture for the hot-selling Crosstrek, which has been singlehandedly lifting Subaru's U.S. sales lately. A Subaru spokesman told Autoblog recently that the company hopes to sell 60,000 Ascents in the first year and had already booked more than 4,000 sold orders on the vehicle from customers who hadn't seen or driven it. The Ascent will come in either seven- or eight-seat configurations, is offered in all-wheel-drive and is based on a modified version of the same Subaru Global Platform that underpins the Impreza. It's powered by an all-new 2.4-liter turbocharged boxer four-cylinder that makes 260 horsepower and 277 pound-feet of torque. It fills a slot formerly occupied by the Tribeca, Subaru's last three-row vehicle, which was discontinued in 2014. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

Subaru profit climbs 48% on strong crossover sales in first quarter

TOKYO — Subaru reported a 48% increase in first-quarter operating profit on Monday as global sales grew, led by demand for the Ascent and Forester SUVs in the United States. The smallest of Japan's major automakers posted an operating income of 92.2 billion yen ($870 million) for April-June, versus 62.1 billion yen a year earlier and an average estimate of 65.6 billion yen from eight analysts polled by Refinitiv. Sales in the United States, by far Subaru's biggest market, rose 20%. It accounts for about 60% of Subaru's overall sales. The maker of Legacy sedans and Forester SUV crossovers maintained its forecast for operating income at 260 billion yen for the year to March 2020, up 45% from a year earlier. The previous fiscal year was marred by a string of recalls, production stoppages and inspection improprieties that cut the automaker's earnings in half. Subaru reiterated its annual forecast for global sales of 1.06 million vehicles. It also left unchanged its assumption that the yen will average 110 against the dollar over the course of the fiscal year, versus 111 last year. A stronger currency eats into profits because cars exported from Japan become more expensive and the value of earnings made overseas decreases.