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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru Levorg STI Sport prototype revealed with barely more aggressive looks

The Subaru Levorg STI Sport prototype has been revealed at the Tokyo Auto Salon. We were expecting something that added some extra ferocity to the regular Levorg concept shown a few months ago at the Tokyo Motor Show. Instead, we have a wagon that's just barely different at all. The body itself appears unchanged with the sole exception of new fog lights in the lower front fascia. There are STI details sprinkled about, such as the trademark pink badges in the grille and on the hatch. The exhaust also features the logo stamped in the tips. And of course it gets unique wheels from the original prototype. The good news is that the Levorg was already handsome and sporty, but we would have liked to see a little more. Subaru remains mum on mechanical details. We know it will come standard with a new turbocharged 1.8-liter flat-four engine and of course all-wheel drive. We expect it will also have a version of the FA20 2.0-liter turbo engine from the WRX as an option. And speaking of the WRX, the current Levorg shares most of its bodywork with the sports sedan, so when the new generation launches it should look like this wagon. Related Video:    

Subaru celebrates 4-millionth vehicle built in Indiana

Subaru has produced its four-millionth vehicle at its Lafayette, Indiana factory. The Deep Indigo Blue 2014 Outback is pictured above, alongside the very first Subaru to leave the Lafayette facility, a first-generation Legacy. Formally known as Subaru of Indiana Automotive, SIA opened its doors in 1989 and currently produces the Outback, Forester and Tribeca for Subaru, in addition to the Toyota Camry.
The plant, which was originally a joint venture between Subaru and Isuzu, has produced nine different models for four different manufacturers over the years, and is getting ready to add a tenth as Impreza production will be coming to SIA. Subaru announced plans to move Impreza production to Indiana when it made a $400-million investment in the facility earlier this year. As production continues, the Lafayette Journal-Courier reports that SIA will produce another million units by the end of 2017.