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The next Subaru three-row will be the biggest Subaru ever

Subaru's trying to fix what hobbled the too-small, too-odd Tribeca, the company's last attempt at a three-row SUV, with a truly American-sized vehicle that will resemble the Viziv-7 Concept the company showed off at the LA Auto Show. We caught up with Dominick Infante, National Manager of Product Communications, to get the story about what that future SUV will be like. While he couldn't talk about engines ("[W]e'll have big news on that coming up," he said), Infante told us that the production SUV would be based on the new global architecture, a version of which underpins the new Impreza. That car, and its architecture, were "designed to meet crash testing out to 2025, so it's very overbuilt which is why we can go to something as large as this," Infante said. It's also coming soon. Infante told us that the production version be on the road in 2018, which we assume means it'll be a 2019 model year vehicle. Don't expect it to diverge from the company's general styling themes, either. Infante mentioned that the Tribeca, "was a very stylized vehicle ... [it] kind of didn't fit with the brand." We'd say that's an accurate assessment of a vehicle that always stood apart from the rest of the lineup. Subaru will play it safe to avoid that problem, making sure the production version of the Viziv-7 will be immediately identifiable as a Subaru. As Infante put it, "It's not going to be overly fancy or pretty; it'll be rough and tumble. We're going to stick with our Subaru DNA." And it'll also fix the Tribeca's other problem, which was size, particularly in the third row. Infante promised us that adults would fit in the Viziv-7's rear seats, although a quick glance in the Concept didn't confirm this because there wasn't an interior at all. So we'll have to wait and see, and note that there was no discussion of the size of those adults. Infante also promised configurable seating and cargo arrangements that would go beyond anything Subaru's done before – and since Subaru's only done one proper three-row, that means the Tribeca. Since it's debuting in 2018, it's a safe bet we'll see a concept that's much closer to production form next year. Stay tuned.Related Video:

Subaru beefs up new Exiga Crossover 7 in Japan

While we wait for Subaru to roll out a replacement for the troubled Tribeca crossover here in North America, in other markets the Japanese automaker continues to introduce other wagons of varying heights and capacities. Like the Levorg wagon offered in Japan and soon to be introduced in Europe, or the new Exiga Crossover 7 announced for the company's domestic market. We first caught a glimpse of the Exiga in concept form way back at the 2007 Tokyo Motor Show, and the seven-seat wagon entered production the following year. What sets this version apart is its higher stance, transforming it into a pseudo-crossover in similar fashion to how the Outback transformed the Legacy or the XV Crosstrek builds upon the Impreza. It's based on the same platform as well, and retains the existing Exiga's seven-seat cabin, with three rows of seating that fold down to make the interior volume adaptable to whatever needs might arise. The crossover version also rides higher on 17-inch wheels, with reinforced lower bodywork, a larger front grille and roof rails to give it a more rugged look. Power comes in the form of a 2.5-liter boxer four, mated to a continuously variable transmission and driving 171 horsepower to all four wheels in typical Subaru style. Fuji Heavy figures it will sell around 600 of these every month in Japan, but it looks unlikely to export it to other markets - least of all our own. Jacked up and ruggedized though it may be, our sources at Subaru tell us this vehicle is too small to have anything to do with the Tribeca replacement we've been waiting for and which promises to be a fair bit larger to suit American tastes. (Google-translated) Subaru new "CROSSOVER 7 (crossover Seven)" released April 16, 2015 Fuji Heavy Industries, the crossover model "CROSSOVER 7" of the new genre of "urban SUV x multiplayer car" (official name: "EXIGA CROSSOVER 7") the will be released today. CROSSOVER 7, the interior and exterior that incorporates elements of fashion and authentic SUV, all-weather AWD performance of Subaru unique, combines the 7-seater of packaging full of airy, is the new crossover model. You can also use in a variety of applications, and new proposal as "7-seater SUV" to achieve an active lifestyle.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.