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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru announces 2019 Crosstrek pricing

For the 2019 model year, the Subaru Crosstrek doesn't get a big refresh, but it does have a couple changes coming down the pipeline. One of those changes is in the pricing. For 2019, the MSRP is up by $100. That means the base price for the Crosstrek 2.0i equipped with the six-speed manual transmission — the most bare-bones version — is $22,870, which includes the $975 in destination fees. So what's new for 2019? For one, Subaru's EyeSight driver assist technology — which includes adaptive cruise control, lane keep assist, pre-collision braking and lane departure and sway warning — is available on the CVT-equipped base model. It's an $845 option, totaling $28,745. The Crosstrek Premium, which begins at $23,870, now comes with the 6.5-inch multimedia as standard. The Crosstrek Limited, at $28,170 has EyeSight, automatic braking and high beam assist as standard equipment. The Subaru Crosstrek, regardless of trim level, is all-wheel-drive, and powered by a 2.0-liter four-cylinder providing 152 horsepower and 145 pound-feet of torque. That is mated either to a six-speed manual or a continuously variable transmission. The CVT in Premium and Limited trims also offers a seven-speed manual mode with paddle shifters mounted to the steering wheel. CVT models also come with X-Mode and Hill Descent Control for loose or slick roads or off-road driving. The Subaru Crosstrek offers fuel economy figures of 23 miles per gallon city/29 highway/25 combined for manual-equipped models. The CVT-equipped version offers 27/33/29 mpg. If that's not good enough for you, you won't have to wait long for something better. Subaru has announced that the 2019 Crosstrek will be its first model to receive a plug-in hybrid powertrain, available by the end of this year. We don't know what the pricing will be on that, yet, though. Related Video:

Subaru to return to Isle of Man with 2015 WRX STI hoping to set new record [w/videos]

This is what it looked like when Mark Higgins set the lap record at the 37.75-mile TT Mountain Course on the Isle of Man in 2011 in a Subaru WRX STI. And it will probably look much the same when Higgins returns to the chunk of land in the Irish Sea to with the aim of breaking his record, set at an average speed of 115.36 miles per hour, but he'll do so in a 2015 WRX STI. As in 2011, he'll drive a mostly stock US sedan fitted with a roll cage, race harness, fire suppression system and upgraded springs and dampers. We're sure he'll be hoping to avoid a repeat of "The biggest moment of my life," though. There's a press release below with more information on the coming attempt, including dates, and we've included a video of that "moment" as well as one of the whole record run. Godspeed, Mr. Higgins. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUBARU TO DEBUT NEW 2015 WRX STI AT THE ISLE OF MAN TT COURSE AND ATTEMPT NEW FASTEST LAP Thursday 17th April 2014 -- Subaru of America, Inc. announced today that Subaru will return to the fabled Isle of Man TT Races and attempt to beat its own fastest car lap time. The current record of 115.36mph for the iconic 37 3/4 mile TT Mountain Course was set three years ago by Mark Higgins in a (2011) Subaru WRX STI. Higgins will return to drive the new 2015 Subaru WRX STI. The car Higgins will drive is a stock U.S.-spec 2015 WRX STI, with the exception of a roll-cage, race harness, fire suppression system and modified springs and dampers to handle the sustained high speeds of the course. Subaru will also return as a partner with the Isle of Man, renewing its sponsorship of the race. "We are very excited to return for another attempt of the TT course and to be the official car of the TT," said Dominick Infante, National Manager of Product Communications, Subaru of America, Inc. "The Isle of Man is paradise for anyone who appreciates motorsport and there is nothing like the TT road course anywhere else." In his previous attempt on the course, Higgins created one of the most memorable race videos when he had a self-described "moment" at the bottom of Bray Hill at 150 MPH. The video has received almost 10 million views via various media outlets.