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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

The Subaru Outback is pretty much the entire wagon market

Last year in the United States, Subaru dealers sold a new Outback wagon every 2.94 minutes. Sales were brisker the year before, when dealers sold a new Outback every 2.78 minutes. It cracked the 50,000-units-per-year barrier every year but one starting in 1997, and has shifted more than 100,000 units annually in the United States every year since 2011. From 2013-2015, Kelley Blue Book said the Outback sat on dealer lots for less time than any other car on sale. Here's a starker set of numbers: J.D. Power, as quoted in a CNBC video, put the U.S. station wagon market at 1.4% of the total U.S. car market in 2018. However, the Outback alone was 1.2%, meaning the sales of every other wagon amounted to a minuscule 0.2% of the total car market. Or, as Road & Track put it, "Out of every 20 wagons sold here, 17 are Subaru Outbacks. Damn." Without taking anything away from Subaru, we need to thank Audi again for bringing the RS 6 Avant and A6 Allroad here, even if the best the Ingolstadt brand can do is bleed marketing dollars to scrap it out with every other automaker for, well, scraps.   Related: 2020 Subaru Outback First Drive Review | The big payoff   The CNBC vid doesn't get into how the Outback became the wagon heavyweight save for a mention about it being "part wagon, part crossover" and saying it has "evolved to incorporate more attributes of SUVs and crossovers" like all-wheel drive. That take overlooks the fact that Subaru debuted the jacked-up, bold-faced Legacy Outback at the end of 1994 as a 1995-model-year offering. Subaru designed the Legacy Outback to be a wagon/SUV tweener, well after Subaru was already known for its AWD chops, and before anyone had coined the word "crossover." The Toyota RAV4, now credited as being the first crossover, didn't show until early 1996.

2020 Subaru Crosstrek gains more equipment and a slightly higher price tag

Subaru gave us a brand-new Crosstrek for the 2018 model year, and we liked it. Last year was the year of the plug-in hybrid Crosstrek, and in general, we liked that one too. Those players in the 2020 Subaru Crosstrek lineup remain the same as last year, but Subaru released some notable changes today. The base price goes up collectively by $285 due to a $250 increase in MSRP and $35 increase in the destination charge. That leaves the base Crosstrek with the six-speed manual at $23,155 this year. If you want the automatic it’ll cost you $1,350 more, running the total to $24,505. However, the price increase comes with more equipment added as standard. Automatic transmission models gain the most. If you opt for the CVT, Subaru tacks on its EyeSight driver assistance tech, automatic climate control, auto stop/start, the SI-Drive powertrain management system and door locks that automatically engage when put into drive. If you get the manual, though, everything but the automatic door locks go away. Lame. If you want a more luxurious experience with the three-pedal car, you have to opt for the slightly more expensive Premium trim starting at $24,205. We think itÂ’s worth the extra coin, though. Pricing for the Crosstrek Hybrid only goes up by $185, leaving that carÂ’s base price at $36,155 for 2020. Nothing new is coming to that model for the new year. However, there is one new feature coming to every trim of Crosstrek we havenÂ’t mentioned yet. A rear seat reminder will be standard on all 2020 models, a safety feature Subaru has been adding to some of its other models for the new year. Availability for the 2020 Crosstrek is somewhat vague, as Subaru says theyÂ’ll arrive in dealers “later this year.” WeÂ’ll suggest you watch out for them come late November or December if youÂ’re in the market for a new Crosstrek.