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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2020 Subaru Legacy XT Drivers' Notes | It's what's inside that counts

The 2020 Subaru Legacy is completely new in all of the places that can’t be seen. Subaru transitioned the redesigned sedan onto its Subaru Global Platform and gave it an entirely new interior, but the drab sheetmetal hardly looks changed from the previous generation. ThereÂ’s a new 2.4-liter turbocharged flat-four thrashing away under the hood, replacing the flat-six as the upgrade engine for the Legacy. The boosted XT version of the sedan is the one that we spent a week driving. In this configuration, the Legacy offers 260 horsepower and 277 pound-feet of torque, routing it through a continuously variable transmission. Subaru claims the trip to 60 mph takes just 6.1 seconds. Of course, all-wheel drive is standard. This feature would have made the Legacy unique in this segment a short time ago, but the Nissan Altima is now available with all-wheel drive, and the Camry will soon be offered with it as well. Our Touring XT was the most expensive Legacy that money can buy at $36,795. Being the highest trim, it presents well inside with tan and black high quality leather all over the place. Subaru is finally starting to put together some great interiors, and it shows. A whole list of luxury and tech features sweeten the deal even more for the Legacy. Additions like the 11.6-inch infotainment system, driver-monitoring system, power sunroof, front view monitor, satin finish mirrors, heated everything and much more all add up to make a surprisingly luxurious Subaru sedan. Senior Editor, Green, John Beltz Snyder: I got to take this home while there was still a lot of snow packed on neighborhood roads, and boy was that a treat. Like the Outback, this Legacy feels great on soft or slippery roads. ItÂ’s fantastically easy to get this to start drifting oh so gently, and then to maintain and control that slide with zero fear of it getting too hairy. Repeatable, manageable, fun. ItÂ’s officially Subaru season. On the cleared (but often pock-marked) roads, the Legacy is a comfortable cruiser without being too soft. It provides a good feel of the road, but is never anywhere close to punishing. Combined with all-wheel drive and slightly artificial-feeling but otherwise precise, easy and confidence-inspiring steering, this is pleasant — and sometimes even fun — to drive regardless of the road conditions. Assistant Editor, Zac Palmer: Subaru stepped up its tech game in the 2020 Legacy with a massive 11.6-inch touchscreen.

Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.