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With the Subaru Viziv Performance Concept, be careful getting your hopes up

Subaru fans have reason to be excited. The company revealed the Viziv Performance Concept at the Tokyo Motor Show, and it's pretty obvious that it's a preview of a future WRX. The big vents, hood scoop, fenders, and its sedan profile all shout WRX. Someone from Subaru's design department even confirmed that the study could influence the next model. While admiring the concept's lines and imagining the next model, we, as well as some of our commenters, realized that we should keep our hopes and expectations low. The reason for this is that Subaru pulled a bit of a bait-and-switch with WRX styling before, back in 2013. That year, the company revealed the WRX Concept. It, like the Viziv Performance Concept, was a vented, scooped, flared, low-roof interpretation of the next WRX. Everyone loved it, and they were psyched to see a Subaru that could truly be described as beautiful, rather than say, unique, or interesting, or different, or any other kindhearted euphemism. View 11 Photos Then Subaru unveiled the production WRX for 2015. To the company's credit, it did manage to include design cues from the concept such as the fender flare lines and fascia shape, and it shared very few exterior panels with the Impreza. Unfortunately, it was still based on the Impreza platform, and those lines had to be pulled in and compressed onto the tall and narrow economy car. Without the low roof, ultra-wide fenders, and long, defined trunk, the car lost a lot in translation. The result thoroughly disappointed, and on occasion infuriated, fans. Basically, we've been burned before by Subaru's concepts. Heck, if you want more proof, take a look at the Subaru BRZ STI Performance concept that had a turbocharged engine. And yet, we still have no turbo BRZ on the market. But just because we're trying to be realistic doesn't mean Subaru won't surprise us with a close-to-concept WRX in the future. And the company is showing some signs that its concepts are more realistic. Looking at the evolution of the Viziv-7 concept into the Ascent concept and production prototypes, it seems a lot of the original design has survived. So hope isn't lost, just tempered. Related Video: Featured Gallery Subaru Viziv Performance Concept Tokyo Motor Show View 12 Photos Tokyo Motor Show Subaru Concept Cars Performance Sedan 2017 tokyo motor show subaru wrx concept subaru viziv perfromance concept

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.