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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru offers glimpse of Viziv 2 Geneva concept

Subaru clearly sees something special in its Viziv crossover concept. After debuting it at last year's Geneva Motor Show and evolving it for the Tokyo Motor Show, the Japanese brand is bringing a Viziv 2 concept to this year's Geneva show on March 4. It also has a few other cards up its Swiss sleeve, too, as it has plans to display its new WRX STI road car and racecar for the Nürburgring 24 Hours this summer.
The third iteration of the Viziv gets reshaped boomerang headlights and new LED foglights, but that's all we know for the moment, because Subaru has only released a single teaser rendering along with a tantalizing claim that the showcar "signifies a future path" for the brand's next models.
The powertrain for the Viziv 2 is also still a secret. Both previous concepts used three-motor hybrid systems matched to continuously variable transmissions. In the first concept, primary power came from a diesel engine, while gasoline power was said to motivate the second evolution in Tokyo.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.