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Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru recalls WRX and Forester 2.0XT for turbo intake problem

The Basics: Subaru will recall 18,200 examples of the 2015-2016 WRX and Forester 2.0XT. The WRX's have production dates between April 10, 2015, and October 21, 2015, and the Foresters come from April 10, 2015, to October 20, 2015. The Problem: The turbocharger intake duct can crack, which could cause the engine to run rough or stall. According to Subaru, this problem happens because a supplier used an incorrect material for a specific production lot of parts. Accidents/Injuries: None reported. The Fix: Dealers will inspect the turbocharger air intake duct. If the part is from the affected lot, then owners get a replacement. If you own one: Subaru hasn't yet told the National Highway Traffic Safety Administration when this recall would begin. RECALL Subject : Turbocharger Intake Duct Crack may cause Stall Report Receipt Date: MAR 21, 2016 NHTSA Campaign Number: 16V162000 Component(s): ENGINE AND ENGINE COOLING Potential Number of Units Affected: 18,200 All Products Associated with this Recall Vehicle Make Model Model Year(s) SUBARU FORESTER 2015-2016 SUBARU WRX 2015-2016 Details Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain model year 2015-2016 WRX vehicles manufactured April 10, 2015, to October 21, 2015, and Forester 2.0XT vehicles manufactured April 10, 2015, to October 20, 2015. The turbocharger air intake duct may crack and possibly result in an engine stall. CONSEQUENCE: An engine stall increases the risk of a crash. REMEDY: Subaru will notify owners, and dealers will inspect the turbocharger air intake duct, and replace it as necessary, free of charge, depending on the lot number found on the duct. The manufacturer has not yet provided a notification schedule. Owners may contact Subaru customer service at 1-800-782-2783. Subaru's number for this recall is WTA-62. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: