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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru Viziv Performance STI Concept has us dreaming of a future WRX STI

Subaru has revealed the Viziv Performance STI Concept at the Tokyo Auto Salon, and it's pretty much what you would expect. It's very closely related to the Viziv Performance Concept from the Tokyo Auto Show last year, but it's been given a bevy of flashy STI parts to make it aggressive. Up front, a deep lip spoiler complements a redesigned front bumper that does away with the two outboard air intakes and opens up the center one. According to a Subaru designer, it improves the cooling and aerodynamics. Having the blocked-off intakes on each side with STI logos is also a nice throwback to old Impreza STI models that often had blank panels with the logo over the foglight openings. Around the side are side skirts, and at the back are small extensions to the same diffuser from the earlier Viziv concept. And of course, there's a massive wing at the back. What's interesting is how much of the normal Viziv remains under the STI logos, decals and wings. The fenders look nearly untouched, and the hood scoop is the same size and shape as the standard concept. Even the exhaust, taillights and headlights are all the same. Then again, between the production WRX and WRX STI, the only real visible differences are the rear wing, wheels and front spoiler. And, if the Viziv Performance concepts preview future WRX and STI models, following that model makes sense. Of course the big differences between WRX and STI models are under the skin. Unfortunately, Subaru doesn't reveal a thing about what hypothetical powertrain is under this STI. Maybe we shouldn't be so surprised though, since the company didn't say anything about the regular one either. Only the use of a flat-four and all-wheel drive are certain. For that matter, even the styling isn't truly certain. While we can hope that the next WRX and WRX STI have the muscular look of these concepts, we have reason to be skeptical. But instead of getting cynical and sad, let's just enjoy this for what it is: a cool STI concept. Related Video:

Subaru will show a WRX STI Type RA, possibly with a BRZ STI, on June 8

Subaru just released another teaser photo today of a World Rally Blue STI model, and they also provided us with some information about what the car is. Apparently it is a new WRX STI Type RA, a name that Subaru fans will recognize as an indication of an ultra-hardcore version of the all-wheel-drive legend. As you can see from the teaser photo, this Type RA will have a carbon fiber roof without a sunroof. This WRX STI has more than that, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to Subaru, the rear wing will also be carbon fiber, and the car will have gold-colored forged BBS wheels measuring 19 inches in diameter. Inside, occupants will find Recaro seats. Mechanically, the suspension has been updated and now features Bilstein shock absorbers. The engine and transmission also see updates, but Subaru wouldn't give specifics at this time. Expect all the details to be revealed on June 8, the date Subaru has been teasing on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Now with this new teaser image and confirmation of a Type RA, one might think that the previous teaser of a winged blue Subaru was of this special WRX STI. However, we're not so sure. We've been studying the trunk lid of the car in the Twitter teaser alongside those of production BRZs and WRXs. If you look closely, there's a long arching crease in the trunk lid of the teaser car and a production BRZ, but it doesn't appear on the WRX. The WRX has a very flat trunk lid. As such, we believe the teaser image is still of a BRZ STI, and we suspect Subaru may reveal both it and the WRX STI Type RA on June 8. Related Video: Image Credit: Subaru Subaru Coupe Performance Sedan subaru brz sti