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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

The Subaru BRZ tS is back for 2020 — most of it, anyway

We had a feeling the Subaru BRZ tS was coming back not too long ago, and now it’s officially available again for the 2020 model year. This time Subaru is limiting production to 300 units, instead of the 500 we saw built for the 2018 model year. The price is also $1,960 cheaper than the 2018 car, listed for $32,395. That makes it only $650 more than a BRZ in Limited trim. So really, itÂ’s looking a fair bit more attractive than it ever has.  Subaru did take one thing away, though. The 2020 tS eliminated the massive dry carbon adjustable rear wing, replacing it with a shorty spoiler of sorts. WeÂ’re guessing the carbon fiber wing was a rather expensive piece. Everything else carries over, so that means you get the STI-tuned Sachs dampers and springs, STI engine V-brace, draw stiffeners in the chassis and subframe, plus larger Brembo brakes (four-piston in front, two-piston in rear). Michelin Pilot Sport tires wrap 18-inch bronze wheels, and itÂ’s only available in a new Ceramic White paint — the previous tS offered three colors. We also received word of small changes coming to the 2020 WRX and STI. The performance package for the WRX has been massaged a bit, and it adds a big Brembo brake package (as opposed to just high-performance pads) to the list of equipment included. The Recaro buckets, power-driver seat and moonroof delete are still included, but the package costs $2,850 now, versus the $2,050 price for 2019. If an STI is more your flavor, know that it gains keyless entry and push-button start for 2020. Subaru also redesigned the engine bay cooling ducts for better cooling, and added a new dark gray wheel option. The cheapest WRX comes to $28,395 now and the cheapest STI will run you $37,895. Those prices constitute modest bumps of $300 and $400 respectively when compared to the 2019 model year cars.

The super-sized Atlas isn't the three-row VW should build

In the late '50s and early '60s the Volkswagen Beetle wasn't ubiquitous in my hometown of Lincoln, Nebraska, but it came pretty damn close. Fords and Chevys dominated, but beyond the occasional MG, Triumph, or Renault the import scene was essentially a VW scene. When my folks finally pulled the trigger on a second car they bought a Beetle, and that shopping process was my first exposure to a Volkswagen showroom. For our family VW love wasn't a cult, but our '66 model spoke – as did all Volkswagens and most imports at the time – of a return to common sense in your transportation choice. As VW's own marketing so wonderfully communicated, you didn't need big fins or annual model changes to go grab that carton of milk. Or, for that matter, to grab a week's worth of family holiday. In the wretched excess that was most of Motown at the time, the Beetle, Combi, Squareback, and even Karmann Ghia spoke to a minimal – but never plain – take on transportation as personal expression. Fifty years after that initial Beetle exposure, and as a fan of imports for what I believe to be all of the right reasons, the introduction of Volkswagen's Atlas to the world market is akin to a sociological gut punch. How is it that a brand whose modus operandi was to be the anti-Detroit could find itself warmly embracing Detroit and the excess it has historically embodied? Don't tell me it's because VW's Americanization of the Passat is going so well. To be fair, the domestic do-over of import brands didn't begin with the new Atlas crossover. Imports have been growing fat almost as long as Americans have, and it's a global trend. An early 911 is a veritable wisp when compared to its current counterpart, which constitutes – coincidentally – a 50-year gestation. In comparing today's BMW 3 Series to its' '77 predecessor, I see a 5 Series footprint. And how did four adults go to lunch in the early 3 Series? It is so much smaller than what we've become accustomed to today; the current 2 Series is more substantial. My empty-nester-view of three-row crossovers is true for most shoppers: If you need three rows of passenger capacity no more than two or three times a year – and most don't – rent it forgawdsake. If you do need the space more often, consider a minivan, which goes about its three-row mission with far more utility (and humility) than any SUV.