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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Kayaba, Sumitomo to pay millions for price-fixing in US

Kayaba Industry Co, which does business in the US as suspension parts maker KYB, and Sumitomo Electric Industries are facing payments in the millions to settle price-fixing cases about the components that they make. As part of the Department of Justice's ongoing crackdown of price fixing in the auto industry, KYB agreed to pay $62 million and pleaded guilty to conspiracy to set the cost of shock absorbers from the mid '90s through 2012. The company allegedly worked with co-conspirators to keep the cost of the parts high, and those components then made it into vehicles from Honda, Kawasaki, Nissan, Subaru, Suzuki, and Toyota. "Any collusive agreement among competitors to restrict price competition undercuts our free enterprise system and violates the law," said Carter M. Stewart, US Attorney of the Southern District of Ohio, in the DoJ's announcement. Over the past few years, the DoJ has brought cases against 37 parts suppliers and 55 executives, leading to over $2.6 billion in fines. The investigations haven't always been so successful – some of the Japanese execs fled from the US to avoid prosecution. Critics allege that price fixing is simply how business is done. According to Automotive News, Sumitomo Electric Industries is also facing a $50 million settlement in a civil lawsuit that's related to price fixing of parts like wiring harnesses and heater control panels. The plaintiffs include owners and dealers that purchased vehicles with these parts. The company asserts that the violations are from before 2010, and it now has different process in place to avoid further violations. KYB Agrees to Plead Guilty and Pay $62 Million Criminal Fine for Fixing Price of Shock Absorbers Kayaba Industry Co. Ltd., dba KYB Corporation (KYB) has agreed to plead guilty and to pay a $62 million criminal fine for its role in a conspiracy to fix the price of shock absorbers installed in cars and motorcycles sold to U.S. consumers. According to charges filed today, KYB conspired from the mid-1990s until 2012 to fix the prices of shock absorbers sold to Fuji Heavy Industries Ltd. (manufacturer of Subaru vehicles), Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Nissan Motor Company Ltd., Suzuki Motor Corporation and Toyota Motor Company, including their subsidiaries in the United States.

Subaru WRX STI Type RA-R has more power, less weight

Subaru is releasing yet another special high performance WRX STI that's only for its home, Japan. This time it's a variant of the WRX STI Type RA called the Type RA-R. Though it looks very similar to the version we get in the U.S., it has some key differences. Instead of the 310-horsepower 2.5-liter four-cylinder in ours, the RA-R has a 324-horsepower turbocharged 2.0-liter four-cylinder. It also produces 318 pound-feet of torque, a fair bit more than the 290 of ours. The Type RA-R also boasts additional weight savings. The company says it's about 66 pounds lighter than the WRX STI S208, another special STI similar to our Type RA. That model was already lightened thanks to a carbon fiber roof among other additions. Interestingly, the Type RA-R doesn't appear to have the Bilstein suspension of the S208 or the U.S. Type RA. It does still have Brembo brakes front and rear, though, with six-piston calipers up front and two-piston calipers in the back. Visually the Type RA-R looks fairly similar to its other special edition siblings. It has the extra "Cherry Blossom" red accents in the grille and the rear diffuser. It does have the option to go without the giant rear wing, though, for people who want the performance without shouting about it. The wheels are also downsized from 19 inches on the S208 and U.S.-spec Type RA to 18 inches. Unsurprisingly, this is a very limited edition vehicle. Only 500 will be sold, just like the U.S. Type RA. That is 50 more than the S208, though. The price before taxes is, at current exchange rates, about $41,500. Interestingly, that's a lower price than the American model. Of course it doesn't really matter because, as we already said, this car is for Japan only. Related Video: