2014 Subaru Legacy 2.5i Limited on 2040-cars

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Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car. Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength. The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more. Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation. Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel. Magellan SmartGPS navigation will be available on future Subaru models.

Comedic Hasselhoff car ad leads to a dream job in Sweden

Last month a guy in Florida posted a homemade ad for his 1996 Nissan Maxima online and Nissan bought it from him. This month a guy in Sweden posted a homemade ad for his 1985 Subaru Justy J10 Trendy online and got a job with Swedish car magazine Auto Motor und Sport. When Nils Jangan relocated to a new city and couldn't get a job, the financial drain eventually demanded he get rid of his car. Looking for a way to convince anyone to purchase a 29-year-old hatchback, he enlisted the help of Mordor, Saruman and, naturally, David Hasselhoff giving the thumbs up.
The picture was accompanied by text describing the "Japanese mountain goat" that was "hand-forged" by "the Saruman of carmakers," and its "54 frighteningly well-hung horses." One of its other advertised features was "I.D.N.R.I.S" seat belts, the "Instant Death No Retardation Impact System" meaning the occupants would never have to worry about long-term care if they were "in any collision at speeds higher than 12 km/hour." He asked 10,000 kroner (about $1,500 US) for the beauty, but he was also willing to trade for a job.
After posting the ad on Blocket, a Swedish craigslist, and having it shared throughout the community, Jangan got a ton of interest in the car and a job offer from Auto Motor und Sport, which he accepted. As for the Subie, it ended up going to a local repair shop for just a few hundred kroner, but we imagine Jangan's gets a decent work-related loaner or two to make up for it.

Hotter Subaru WRX STI teased for Detroit, probably the S209

We reported yesterday about Subaru filing an application to trademark the name "S209" for the U.S. Today, Subaru released a teaser video for what we think is that exact car: the WRX STI S209. In a video titled "From Japan with Love," Subaru is seen lapping Virginia International Raceway in a slightly-hotter-than-normal, camouflaged STI. At first glance, it's easy to see it as the STI Type RA from earlier this year. However, looking closer at the aero package reveals a little bit more. A side-by-side comparison between this car and the Type RA reveals prominent canards in front of the wheels, exclusive to what we'll call the S209. No such pieces exist on the Type RA. To make those canards flow into the bodywork, it looks like Subaru tacked on some fender flares surrounding the front and rear wheels. It's noticeably different from other STI variations, so we'll see if Subie keeps them for the production car. Beyond that, it's hardly any different than the Type RA in appearance. The gigantic wing is accounted for, as are the gorgeous gold wheels. Another reason we think this is the S209 is Subaru's video description. It reads, "Something special from Subaru Tecnica International is coming to America for the first time ever." The S20(X) series that started in 2000 with the S201 has been never come stateside before. This series has traditionally produced STIs that have more power, suspension and aero than your regular STI. Most recently, the S208 used a 2.0-liter turbo flat-four that put out 329 horsepower and 319 pound-feet of torque. Of course, the U.S. is still dealing with Subaru's Byzantine-era EJ25 2.5-liter flat-four. More power can be had past that engine's 305 horses it makes here now, so we'll see if that's the route Subaru plans to take. Subaru ended by saying it'll be revealing the car at the Detroit Auto Show in January. The wait won't be long for what we imagine will be the new king of Subarus in the U.S. Related video: