2013 Subaru Legacy 2.5i Limited on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru recalls more cars, slashes guidance as cheating issue widens

By Naomi Tajitsu TOKYO — Subaru Corp said it would recall more vehicles sold in the Japan domestic market on new cases of inspection cheating, and cautioned that rising recall costs would lop off about a quarter from its annual profit forecast. Shares in Subaru, already reeling from a series of recalls for issues ranging from faulty components to inspection do-overs, fell 5 percent to a four-year low on Monday after news of the fresh recalls and the bleak outlook. The company, the smallest among Japan's major automakers, said it would recall around 100,000 vehicles, including its popular Impreza sedan, after discovering that final tests for components including brakes were not conducted properly. Vehicles sold overseas will not be affected. "It's unforgivable that these inspection-related issues are continuing," CEO Tomomi Nakamura said at a briefing, while repeatedly adding that the latest recall would be the last related to testing misconduct. The automaker expects to incur 6.5 billion yen ($57 million) in costs related to the latest recall. This, along with other quality-linked issues, is expected to push down Subaru's operating profit to 220 billion yen in the year to March 2019. It had previously forecast a 300 billion yen profit. Subaru posted a surprise operating loss of 25 billion yen for the three months ended September, its first time in the red for a quarter since 2009 and missing a mean forecast for a 68.46 billion yen profit from 10 analysts polled by Refinitiv. Recall-related costs were the main driver of the loss, while global sales fell 6 percent over the quarter due to weak demand in the United States — its biggest market, where overall demand has cooled since record-high sales in 2016. (Click here for an interactive version of this chart) Engine recall Last month, Subaru nearly halved its first-half operating profit view, citing higher quality-related costs. It later announced a global recall of around 400,000 vehicles, including its Forester SUV and Impreza sedan, to fix a design flaw in the engines' valve springs. That came on the heels of another series of recalls stemming from revelations last year that uncertified workers had been submitting final inspection reports for vehicles sold in Japan. That had also led to a recall of about 400,000 cars. Recalls are common in the auto industry, and automakers regularly put funds aside to pay for them.

2020 Subaru Legacy Luggage Test | Who needs an SUV?

As previewed in our recent 2020 Subaru Legacy review, the redesigned midsize sedan has a very large trunk. Whereas you have to creatively Tetris bags into the back of various pricier SUVs, you can pretty much just carelessly chuck them into the Legacy. How many bags? Well, let's take a look.  As a refresher, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  The numbers say this is a 15.1-cubic-foot trunk. That's quite large, but besides the Mazda6, it's actually small for the segment. It has less than the 16.7-cubic-foot Honda Accord, 15.7-cubic-foot Chevy Malibu and 15.4-cubic-foot Nissan Altima. It's exactly the same as the Toyota Camry. However, such numbers don't tell the whole story as we discovered last week with the Lexus LC. The Camry may be the same on paper, but in practice, the Subaru is better. There, all the luggage fit with ease. Specifically, my four biggest bags were able to easily fit side-by-side in the trunk's aft-most portion between the wheels. That's the case in the Camry, which you can see below (test done during our midsize sedan comparison test). However, look at the difference in space between the bags and the trunk lip. The Subaru has more. Note how I could lay the smaller roller on its belly. No way that's happening in the Camry.  In fact, the Legacy trunk is more similar to the Honda Accord in this respect. The Accord, it seems, is bigger in the area just aft of its wheel wells. However, it also has "egg-crushers," trunk hinges that swing down into the trunk below. They technically free up space, but how useful is that space if what's filling it is going to be crushed? The Legacy puts its hinges in channels.  OK, back to the Legacy. Now let's fill it up using three duffle bags (any more, and I would've had to get creative raiding my garage).  So here you have it, the 15.1-cubic-foot 2020 Subaru Legacy trunk can hold five suitcases, one fancy bag and three duffles.