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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru WRX STI Diamond Edition is the most powerful ever offered

The U.S. is no stranger to seeing Subaru create special-edition WRX STI models that are significantly more potent than what it sells here. Just in the last few years, we saw the W208 and the Type RA-R with over 320 horsepower, compared to the 300 in the standard American STI. That latter one particularly stung, since our Type RA just had 310 horsepower. But what we're not accustomed to seeing is Subaru's home market of Japan being cut out of a special-edition STI, which is exactly the case with the 2018 Subaru WRX STI Diamond Edition. This special STI was developed by Subaru South Africa of all places. And it's a serious machine. It makes a whopping 349 horsepower and 342 pound-feet of torque, which means it's the most powerful WRX STI offered by Subaru to the public. The car also features Brembo brakes with 6-piston calipers up front and 2-piston calipers in the back. The car stands out from regular STIs with its florescent yellow body kit. The car was created by Subaru South Africa to celebrate the thirtieth anniversary of Subaru Technica International, the company we all know as STI. Because of that, the Subaru branch is only offering 30 for sale. Prospective customers can register for a chance to have one of the cars at this official website. Also interesting is that this isn't the only ultra-limited edition STI from Subaru South Africa. The company did the same thing for the fifteenth anniversary, and only sold 15 examples of that car. It had a remarkable pun for the name: Subaru Impreza WRX STI STImulating Edition. Really, we're not making that up. Related Video:

Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."