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Subaru celebrates 4-millionth vehicle built in Indiana

Subaru has produced its four-millionth vehicle at its Lafayette, Indiana factory. The Deep Indigo Blue 2014 Outback is pictured above, alongside the very first Subaru to leave the Lafayette facility, a first-generation Legacy. Formally known as Subaru of Indiana Automotive, SIA opened its doors in 1989 and currently produces the Outback, Forester and Tribeca for Subaru, in addition to the Toyota Camry.
The plant, which was originally a joint venture between Subaru and Isuzu, has produced nine different models for four different manufacturers over the years, and is getting ready to add a tenth as Impreza production will be coming to SIA. Subaru announced plans to move Impreza production to Indiana when it made a $400-million investment in the facility earlier this year. As production continues, the Lafayette Journal-Courier reports that SIA will produce another million units by the end of 2017.

Mark Higgins sets new Isle of Man record in Subaru STI

Subaru has done it again, setting a new four-wheel lap record around the 37.75-mile TT Mountain Course at the Isle of Man. Mark Higgins in a 2015 WRX STI rocketed through the country roads at an average speed of 116.40 miles per hour to circle the track in 19 minutes, 26 seconds, thereby beating his previous record of 19 minutes 56.7 seconds from 2011 in an STI.
According to Subaru, speeds during the lap ranged from as little as 30 mph to over 160 mph. The STI was mostly stock with the only major mechanical change being different springs and dampers to handle the course's famous bumps at such sustained high speeds. For safety, it also had a rollcage, racing harness, and fire suppression system.
"It was quite a lap we did today and I am really happy to have another record in the bank. The chassis of the new car is so much better it really allowed me to pick up time in each sector in the more technical parts of the course," said Higgins about the run in the Subaru.

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.