2011 Subaru Legacy 2.5i Premium on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru will reveal the Ascent 3-row crossover at the L.A. Auto Show

After about a year of concepts and spy photos, we finally know when we'll see the Subaru Ascent, the company's upcoming three-row crossover. Subaru announced on Twitter that the Ascent will make its debut on November 28 at this year's L.A. Auto Show. The announcement came with a teaser image, shown above, revealing the badge, rear taillight, and part of the bumper. We can tell that the Ascent will have a pretty upright hatch, and the rear bumper looks suitably "tough" with a brushed aluminum sill and black plastic cladding. View 17 Photos But really, we know quite a bit about what the crossover will look like, since we've seen two concepts, the Viziv-7 and Ascent Concept. Each was a progressively more conservative imagining of what the production model would be like. The basics involved a generally boxy shape with chiseled, exaggerated fenders, much like every other production Subaru. The Ascent Concept also previewed a possible powertrain for the vehicle, a turbocharged 2.4-liter flat-4. View 9 Photos We've also had a good look at the production version in some recent spy shots showing a nearly production-ready Ascent wrapped in just vinyl camouflage. Some of the more extreme lines have been further toned down compared with the concepts. But the theme of it being a bigger, boxier Subaru stuck around. In fact, it looks very much like a puffed up Outback, with which the Ascent will share a factory in Lafayette, Ind. Related Video:

Subaru investigates possible mileage data cheating, shares drop

TOKYO — Subaru, already smarting from a vehicle inspection scandal at home, said it was now investigating whether mileage readings may have also been falsified during final checks, driving its shares down as much as 8 percent. Mileage readings, an indicator of fuel efficiency, do not fall under safety requirements. However, any proof of what would be a second instance of misconduct in as many months would taint the image of not only Subaru but also Japan's manufacturing industry, which has been rocked by a slew of scandals recently. Just last year, Mitsubishi Motors saw around 40 percent of its market value, or $3.2 billion, wiped out in three days after it admitted it had overstated the fuel economy of its minivehicles. Subaru on Wednesday said it was checking to see if any possible fabrication could have impacted its official mileage readings and if any exported models may have been affected. "At the moment we are trying to confirm whether data was indeed fabricated, and if so, how this happened and which models are affected," Subaru spokeswoman Miyuki Yasuda said. She added that any evidence of falsified mileage figures was unlikely to result in a recall as it would not constitute a violation of safety requirements. The mileage probe follows Subaru's revelation in October that uncertified staff had been for decades carrying out final checks that the Japanese government requires on new cars sold in the Japanese domestic market. The company this week vowed to improve oversight, but it did not mention any probe into mileage readings at the time. Subaru said reports of falsified mileage readings emerged as external investigators looked into the inspection scandal. Some inspectors told investigators that mileage data had been altered on some sample vehicle models tested during final checks. Subaru said it had not confirmed that any such fabrications had taken place. "Coming on the heels of the certified inspection issue, this could be a sign of a bigger problem of how Subaru manages its manufacturing operations," said Janet Lewis, head of Asia transportation research at Macquarie Securities. Subaru shares fell as much as 8.5 percent to their lowest since July 2016, before ending down 7 percent. The stock has given up almost 10 percent over the past two months amid the inspection scandal.