2010 Subaru Legacy 2.5gt Limited, Jdm, Oem, Fully Loaded, Cpo, Gt, Turbo on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

2017 Subaru Impreza sedan spied for the first time

Subaru gave us a look at the attractive concept for the next-gen Impreza hatchback at the recent Tokyo Motor Show, but new spy shots present the opportunity to check out the production version as a four-door sedan. While camouflage makes the details harder to suss out, there are a few notable similarities. At the front, the concept's thicker grille and more angular headlights both appear present through the cladding. The shape of the A-pillar also looks alike. However, the visually interesting creases along the sides either aren't coming to production or are just very well hidden on this example. At the back, the taillight coverings suggest the C-shaped units from Tokyo might see production. In addition to the angular styling, the next-gen Impreza should see a mechanical overhaul by moving to Subaru's new modular platform featuring the company's more fuel efficient, direct-injected engine. Don't expect the brand's famous all-wheel drive to go anywhere. With production slated to move to the company's factory in Lafayette, Indiana, the latest Impreza should launch in the latter part of 2016 as a 2017 model. Hopefully we will get a better look at both the sedan and hatchback before then. Related Video:

What grownups drive (fast) | 2017 Subaru Forester 2.0XT Touring Review

If you look at the 2017 Forester XT Touring and don't notice the changes compared to the 2016 model, we won't blame you. They're subtle. The naturally aspirated models get a new front bumper that matches the surrounding body color, but the turbo model we drove still has the black gap in the middle. The grille gives up the wide mesh look for a pattern that subtly accentuates the Pleiades badge. Look into the updated Forester's eyes, though, and you might see a new spark of beauty, with a redesign that prominently features a surrounding strip of LEDs. There's also a new color; our test vehicle came in the new-for-2017 Sepia Bronze Metallic paint, a tasteful brown(-ish) that might let you get away with going longer between washes. On the inside, this Forester had the new Saddle Brown leather interior exclusive to the Touring trim. It's the rich sort of brown that reminds one of a rustic but well-appointed hunting lodge, where one would expect to catch a whiff of pipe tobacco and whiskey. It just smelled like a normal car, though, at least before we got in it. Touring spec also offers up a heated steering wheel and seats, the automotive equivalent to a chair in front of the fireplace. Most touch points are attended to with sturdy-feeling materials, and the most important one – the wheel­ – feels grippy and comfortable without being overwrought. The front seats are firm but comfortable, with an upright seating position. They're a bit reminiscent of those moderately expensive high-back office chairs, except in this case, the office rolls around with the seat. Sitting behind them isn't bad, either, as they're shaped in a way that carves out extra room for the knees. The door openings are large enough to make ingress and egress an easy task, which is a merciful thing, especially when wrestling a car seat into the back. As for our own rear-facing kid carrier, it fits in the Forester just fine, but, when clipped in the passenger side, means the front occupant is just one click closer to the dash than they'd be ideally. Their knees won't be crunched into the glove box, though (that's a position some of us have learned to live with in other cars with a rear-facing car seat installed). The view from the driver's seat is exceptional. Tall, wide windows let you keep track of everything that's going on around you. They also bring in a lot of light, and piloting the Forester is a bit like driving a greenhouse on wheels.