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2018 Subaru WRX and WRX STI pair updated looks with performance upgrades

For 2018, Subaru has given the WRX and WRX STI a mild refresh on the outside, and a few significant tweaks under the skin. Starting with the exterior, the lower grille openings on both models have been enlarged and given a bit of extra black trim for a more aggressive look. In fact, the change is a bit reminiscent of the dearly departed Mitsubishi Evo, with the black trim of the lower center grille extending to the bottom of the bumper. The WRX Limited and all STI models also get turning LED headlights, and the STI gets bigger 19-inch wheels. The interior also features subtle tweaks including a larger screen in the instrument panel for all models, as well as thicker door glass and foam in the windshield header to the make the car quieter. Both models also now come with roof rack mounting brackets, a new rear armrest with cupholders, and, according to Subaru, improved interior materials. And the WRX and STI are also now available with eight-way power adjustable Recaro seats. The Recaros are standard on the top trim STI, optional on the standard STI, and available in the new Performance Package for WRX models. This brings us to perhaps the biggest update, that aforementioned WRX Performance Package. In addition to the Recaro seats, it comes with upgraded brake pads covered in bright red calipers. The package also eliminates the moonroof, which hardcore enthusiasts know will save weight up high. The STI gets a notable brake upgrade. New Brembo brakes feature six-piston calipers at the front, and two-piston units at the back, and they're all painted a vivid yellow hue. Those calipers act on bigger, drilled rotors using equally enlarged brake pads. Subaru also retuned the car's Driver Controlled Center Differential (DCCD). Both the WRX and STI also have retuned suspension all around. If this all sounds great to you, you should be able to pick one up at your local Subaru dealer this spring. Related Video:

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.