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2019 Subaru Impreza price goes up by $100

The 2019 Subaru Impreza is going to cost you an extra Benjamin. Pricing was announced for both the Impreza Sedan and 5-door hatchback model, which were redesigned for the 2017 model year. The base 2.0i sedan with a five-speed manual transmission starts at $19,480, including destination, while the comparable 5-door is a bit more at $19,980. Opting for the CVT costs an extra $1,000. These prices are up $100 from 2018. A marginal uptick in cost isn't the only update for the 2019 Impreza, however. The base model can now be equipped with Subaru's EyeSight Driver Assist Technology suite for a perfectly reasonable $845 given that it comes with adaptive cruise control, automatic pre-collision braking, lane-departure warning and lane keeping. EyeSight is also now standard on the Impreza Limited trim. Note, though, that EyeSight is still unavailable with manual transmission-equipped Imprezas. The range-topping Limited trim also comes standard with a pair of new safety features: reverse automatic braking and automatic high beams. The Impreza Premium trim now comes standard with an upgraded Subaru Starlink 6.5-inch touchscreen that includes HD and satellite radios, two USB ports for rear passengers and a CD player (yay, save the CD's!). Black alloy wheels are also now included on the Premium. Finally, the Impreza Sport gains an STI short-throw shifter when, quite obviously, it's equipped with the manual. The full pricing breakdown, all including destination can be found below. The 2019 Subaru Impreza arrives in dealers "this summer," which we can only assume means if it's not on dealer lots already, it will be very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Subaru Impreza Image Credit: Subaru Subaru Hatchback Sedan eyesight

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.