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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru WRX STI S209 brings wider body, 341 hp, gold wheels to Detroit

With the Subaru WRX STI S209, "S" finally comes to the United States. Subaru Tecnica International created the S201 in 2000, but this ninth take on the theme — inspired by the class-winning WRX STI Nurburgring Challenge racer — is the first to make it our way. Unlike the last special edition we got here, the Type RA, this one comes with a notable power boost: 341 horsepower instead of the 310 ponies in the regular WRX STI. The muscle comes courtesy of a larger compressor and turbine in the HKS turbocharger, and 1.8 pounds more boost pressure. Since the S209 is the most powerful in-house model STI has ever built, the tuning arm didn't stop there. The EJ25 boxer gets air from a new intake duct, induction box with conical air filter, and a silicone turbo inlet duct. Paddles on the steering wheel control a system that sprays water on the intercooler to reduce air temperature, a feature last seen on the WRX STI from the 2004 to 2007 model years. An old-fashioned six-speed manual controls the transmission.The engine gets its fuel from a high-flow fuel pump that feeds larger injectors. Torque hasn't changed from 290 pound-feet, but there's 10 percent more torque at 3,600 rpm. Airflow through the mufflers is 17 percent freer. The cans also are 4.1 pounds lighter and terminate in four-inch pipes. Subaru makes no mention of any other S209 weight loss, but the looks and the "focus on high-performance driving" should make themselves known. STI widened the front and rear track by 0.6 inches, and punched out fenders with aero-aiding canards make the car 1.7 inches wider. The roof and rear wing are made of carbon fiber. Instead of the 245/35 R19 wheels on the series WRX STI, the S209's forged BBS alloys wear 265/35 Dunlop GT600A summer tires, which we're told can handle max lateral grip beyond 1 G. Behind those wheels, six-piston monoblock Brembo calipers with high-friction pads clamp cross-drilled steel rotors in front, two-piston monoblock calipers in back. Stiffer coil springs wrap retuned Bilstein dampers, the suspension aided in its work by reinforced front crossmember and rear subframe, a longitudinally-flexible strut tower bar in front, flexible draw stiffeners front and back, and a 20-millimeter rear stabilizer bar. STI programmers recalibrated the SI-Drive system's three driving modes: Intelligent, Sport, and Sport Sharp.

Editors’ Picks January 2023 | Acura Integra, the new CR-V and more

A new year means another long year of testing and evaluating new metal coming from the automotive industry — we know, tough job, right? It also means another year of new cars making it to our EditorsÂ’ Picks status, and weÂ’re starting out January with a bang. In total, eight new vehicles were EditorsÂ’ Picks this month, including some brand-new models like the redesigned Honda CR-V, Cadillac Lyriq and the ever-controversial Acura Integra. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda CR-V 2023 Honda CR-V Sport Touring front three quarter View 22 Photos Quick take: An all-around winner, the Honda CR-V is spacious, features easily used technology and looks better than ever. We recommend the efficient hybrid model, but the standard powertrain is a solid option, too. Score: 9.0. What it competes with: Hyundai Tucson, Kia Sportage, Mazda CX-5, Toyota RAV4, Subaru Forester, Nissan Rogue, VW Tiguan, Chevrolet Equinox, Ford Escape, Mitsubishi Outlander Pros: Clean styling; massive interior; efficient engine options; solid infotainment system; many standard safety features. Cons: No base trim levels; lack of specialty options such as plug-in hybrid and off-road models. From the editors: News Editor Joel Stocksdale — "The CR-V is just really good in a lot of ways that really matter. It's enormous inside. It has a clean, stylish exterior and interior. It's solidly equipped. The base engine is pretty underwhelming, but that's rectified with the more powerful, more refined and more efficient hybrid. It simply doesn't do anything badly." Senior Editor James Riswick — "The 2023 Honda CR-V is at its best as the hybrid. While the turbo base engine carries over virtually unchanged, the hybrid is new for 2023. To put it simply, itÂ’s just better to drive. Honda engineers managed to simulate shifts when the gas engine kicks on, providing a more natural driving experience and eliminating the blender-like droning of the outgoing car.