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Subaru to stop building Camry for Toyota in the US

It was back in 2007 that Subaru of Indiana Automotive, under contract from Subaru minority shareholder Toyota, built the first Toyota Camry at its plant in Lafayette, Indiana. Rumblings of the end of that contract work have been around for a while, as Subaru talked of expanding capacity to build more units and add a line for the Impreza, and Toyota talked of moving Camry production to its Georgetown, KY plant. The news was official internally last November when SIA Executive Vice President Tom Easterday told the Louisville Courier-Journal that Camry production would end. Now, Automotive News reports that both automakers have admitted publicly that the end will come in 2016.
SIA currently has a 170,000-unit capacity devoted to the home-brand Legacy and Outback models, while a $400-million expansion increases that to 300,000 units to prepare the facility for Impreza production in two years. Freeing up the 100,000 units of production devoted to the Camry means a 400,000-unit capability, which is far more than Subaru needs at the moment, but the Toyota exit will allow it to expand any way it sees fit. Subaru has said it will absorb the workers on the Camry line and no jobs will be lost, the mayor of Lafayette saying the development could change the timetable for the expansion.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Colorado bear locks itself inside of, destroys Subaru

A Colorado woman got a rude awakening this week when she discovered a black bear locked inside her car. According to 9NEWS, on the morning of July 12, Jefferson County sheriff's deputies responded to a report of a bear trapped in a car on Cold Springs Gulch Road. When they arrived on the scene, deputies Tillman and McLaughlin discovered a medium-sized black bear locked inside a white, 2005 Subaru Outback. There was no damage apparent to the car's exterior, but the bear had absolutely destroyed the interior. "He looked like a dog inside the car just jumping back and forth from front to back," said Deputy Tillman. "He just demolished it." The car's owner, Annie Bruecker, told the deputies that she'd left the car parked in her driveway Monday night with the doors unlocked. On Tuesday morning, she woke up to her mother yelling about a bear in her car. "She screamed from downstairs," said Breucker. "She said, 'Annie, there's a bear in your car.' and I thought that she meant that it broke a window, and I was like, 'okay, that's life.' But, no, she actually meant that it was in my car." Deputies Tillman and McLaughlin deliberated for a while, trying to figure out how to extract the agitated bear from the Subaru. Eventually, they settled on manually opening the rear hatch. Deputy McLaughlin carefully opened the hatch while Deputy Tillman stood by with a shotgun ready, just in case. Thankfully, the bear had had enough of civilization and promptly bolted back into the forest. After they released the bear, the deputies warned campers at a nearby campground that the bear might be lurking about and that they should be cautious. "Bears are unpredictable," said Deputy Tillman. "And they're starting to realize how to do a lot of human activity." Recent Video: News Source: 9NEWS Humor Weird Car News Subaru colorado bear outback