2006 Subaru Legacy Turbo on 2040-cars

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Subaru weighing Outback vs Forester approach for seven-seater

Subaru is gearing up for a return to the seven-seat crossover segment, and it's focusing the new model on the US market, but just which approach it will take has yet to be decided. One possibility, according to Automotive News, would be to position it as a larger counterpart to the Outback wagon, with rugged off-road styling. The other would be to sell it as a big brother to the Forester, with cleaner styling. One thing Subaru most definitely does not want to repeat is the Tribeca fiasco, so we wouldn't expect the new model to carry that same nameplate. Introduced in 2006, the Tribeca's divisive front-end styling kept it from being a serious player, and it underwent a facelift only two years later. It was withdrawn from the market altogether after 2014. The company had targeted moving 36,000 units of the Tribeca each year, but sold fewer than 2,800 in America in 2011, barely over 2,000 in 2012, less than 1,600 in 2013 and just a few hundred in 2014. The new seven-seat crossover will go after the likes of the Toyota Highlander, Nissan Pathfinder and new Honda Pilot among three-row Japanese crossovers. Like those rivals, it will be built in the US for the US market – namely at Subaru's assembly plant in Indiana, the same state where the Highlander is produced. The new crossover's arrival will, according to reports, mean that the Levorg wagon offered in Japan and Europe won't be offered Stateside. Related Video:

Subaru PHEV coming later this year using Toyota Prius Prime tech

Subaru plans to release an all-wheel drive plug-in hybrid later this year, and has joined forces with a league of Japanese automakers and suppliers to make it happen. Subaru has said the PHEV will be a conversion of a current model, but hasn't named the model. The prominent hybrid bits are expected to come from the Toyota Prius Prime — Toyota has a 16.5 percent stake in Subaru — but Subaru will retain its longitudinally mounted boxer engine. We know that said Subie will be built in Japan and sent to the U.S, so theories have coalesced around the Crosstrek or Forester, built at Subaru's Gunma, Japan factory. The Crosstrek was just redesigned for 2018, the 2019 Forester is expected sometime this year. If the model ends up being a Crosstrek PHEV, that would mean hybrid lightning striking that car twice: Subaru introduced a Crosstrek Hybrid in 2013, then removed it from the market in 2017 after slow sales. Assuming a wholesale transplant from the Prius Prime, the Subaru PHEV would get an 8.8-kWh lithium-ion battery that can be recharged at a household outlet in under six hours. The Prius Prime is rated at 133 mpge, 54 mpg combined, and runs for 25 miles in EV mode, but Subaru's model being all-wheel drive will likely alter those numbers. Subaru will launch its PHEV first in the 10 states that adhere to California's Zero Emissions Vehicle program. The PHEV is part of the Japanese carmaker's multi-year plan to reduce its fleet emissions, first described four years ago. Come 2020, the trademark boxer engines should come with cylinder deactivation and lean burning Atkinson cycles, around the same time that Subaru stops turbodiesel sales in Europe and Australia. The brand's first full EVs are due in 2021, expected to be electric versions of conventionally powered models. To jumpstart its EV research, and make its comparatively small R&D budget stretch further, last year Subaru joined in on the EV Common Architecture Spirit Company with Toyota, Mazda, Suzuki, Daihatsu, Denso and Hino. Related Video: Featured Gallery 2018 Subaru Crosstrek: First Drive View 29 Photos News Source: Autoweek via Carscoops Green Subaru Hybrid toyota prius prime subaru crosstrek

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.