2003 Subaru Outback L.l.bean Edition One Owner Awd No Reserve!!!! on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Is the Subaru BRZ STI being teased really only a tS version?

Teaser images of a purported Subaru BRZ STI were uncovered last night and sent the internet into a collective state of hysterics. That's not hugely surprising, though, considering the reverence that the BRZ, along with its fraternal twins, the Scion FR-S and Toyota GT86, have garnered from the automotive media. The sole sticking point, really, has been its mere 200 horsepower. People have been chomping at the bit over a higher output version of the sublime rear driver.
Those same people may be in for a disappointment, though. See, the BRZ STI that was teased last night might not be a real STI. Instead, it's looking like it might be a BRZ tS. According to 7Tune.com, the timing of the photos posted on Subaru's website lined up with Subaru's 86 Festival at Fuji Speedway, where the Subaru BRZ tS debuted. Despite wearing STI badges, the tS isn't the full-tilt STI model we've been hoping for. Instead, you can think of the relationship between tS models and STI models as sort of like the difference between a BMW 3 Series M Sport and a BMW M3.
Certainly, the speccing of the tS supports that idea. The engine of the BRZ remains untouched in both tS models, which is one of the primary things we expect a full-bore STI to address. A number of interior and exterior styling items have been added, along with Bilstein suspension pieces and six-pot Brembo brakes. The tS sports two different trim levels, with the higher end using Recaro seats, black alloy wheels, and a carbon-fiber rear spoiler. The base tS features silver wheels, standard seats, and all the same suspension and brake upgrades. Adding fuel to the fire that these are not the true STI models is the limited production run - Subaru will only build 750 tS cars.

4 automakers agree to $553M settlement of Takata airbag claims

WASHINGTON (Reuters) - Four automakers agreed to a $553 million settlement to address class-action economic loss claims covering owners of nearly 16 million vehicles with potentially defective Takata airbag inflators, according to court documents filed on Thursday. Toyota's share of the settlement costs is $278.5 million, followed by BMW at $131 million, Mazda at $76 million and Subaru at $68 million. According to a press release from Plaintiffs' Committee for Takata Airbag Product Liability Litigation, the funds for the settlement are aimed at getting more cars with faulty airbags fixed. At the time of writing, Toyota had the greatest recall completion percentage of 31.89 percent followed by Subaru with 31.37 percent. Mazda has completed repairs on 18.16 percent of affected cars, and BMW brings up the rear with 16.48 percent completion. Some settlement funds will go to an outreach campaign to increase awareness, while other funds will be used to reimburse people for any costs accrued to get their cars fixed. These costs can include rental cars, child care, lost wages, or any other reasonable costs associated with bringing in a vehicle for repairs. Furthermore, a customer support program will be funded with settlement money to handle any additional repairs or adjustments that could become necessary in the 75,000 miles following the airbag replacement. Lawsuits against Honda, Ford and Nissan have not been settled, lawyers said. Takata inflators, which can explode with excessive force and unleash metal shrapnel inside cars and trucks, are blamed for at least 16 deaths and more than 180 injuries worldwide. The safety defect has prompted recalls worldwide of about 100 million inflators by more than a dozen major automakers. Reporting by David Shepardson, additional details by Autoblog's Joel StocksdaleRelated Video: Government/Legal BMW Mazda Subaru Toyota