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Subaru limited-edition WRX STI Type RA and BRZ tS pricing revealed

Back in June, Subaru announced that it was going to produce a limited edition of 500 higher-performance WRX STIs and BRZs. Now we know what they'll cost. Let's take the WRX STI Type RA first. That's going to set you back $49,855, including destination and delivery. (As a frame of reference, a plain old STI lists for $36,995.) The BRZ tS, on the other hand, will cost $34,355. (A base BRZ sells for $26,315.) So the premiums for the limited-edition cars are $12,860 and $8,040, respectively. What you get for the WRX STI Type RA's higher price, aside from more letters, is a roster of handling and enhancements and weight reduction measures (how much less, Subaru didn't say): Carbon fiber wing. Carbon fiber roof panel. Spare tire delete. Lightweight 19-inch alloy wheels. Revised third-gear ratio and shorter throw on the six-speed manual. Upgraded suspension with special Bilstein dampers. Modified vehicle dynamics control (VDC). All WRX STIs for 2018 get upgraded brakes, and the Type RA shares in that, getting stronger Brembo monoblock six-piston calipers in front. Two-piston calipers are in the rear, and it gets larger, cross-drilled rotors at all four corners. Brake pads have more surface area. The one difference in the Type RA: The calipers are painted an "exclusive" silver finish. All STIs also get a new all-electronically controlled limited-slip center differential AWD system. Horsepower gets a nudge to 310, from the regular STI's 305. Doesn't look like much on paper, but Subaru says the car will get a new cold-air intake, high-flow exhaust, retuned ECU and stronger pistons. Inside, it gets special Recaro seats, an Ultrasuede steering wheel, and each car will be individually numbered, with a plaque in the cabin. Finally, the Type RA gets "Cherry Blossom Red" accenting, RA badging, a front underspoiler and paint choices of blue, black and white. In case you're wondering about the naming/numbering, the "RA" in WRX STI Type RA stands for "record attempt." In July, a WRX STI Type RA NBR Special — a specially built 600-horsepower racecar that is a far cry from the car going on sale — finished a lap of the Nurburgring in a blazing 6:57.5. That's just half a second behind the Porsche 918 Spyder hypercar. The BRZ tS, meanwhile, gets: STI-tuned front and rear Sachs dampers and coil springs, and other steps to stiffen the suspension. Lightweight 18-inch wheels with Michelin Pilot Sports. Four-piston Brembos up front, twofers in the back.

Subaru uses a mime and a toy car to explain why it loves the boxer engine

I will freely admit to struggling with why Subaru continues to stubbornly employ a boxer engine design while so few other automakers do the same. After all, with twice the number of cylinder heads and cams as a traditional inline four-cylinder engine, a boxer four is more complex, more expensive to manufacture and more cumbersome to service with few tangible benefits. Until recently, the company's engines struggled to meet the fuel economy numbers of its competitors while offering no real boon in horsepower or torque. Subaru seems to recognize I'm not the only one scratching my head.
In order to help us non-believers understand what's what, the company has employed a pair of mimes, a toy car and a few clay engines to demonstrate the folly of every other automaker on the planet. Subaru says the boxer offers up a lower center of gravity than either an inline four-cylinder engine or a V6, which I will gladly concede. The company also says the design offers up smoother operation.
I'll offer just two counterpoints here. First, an engine with a low center of gravity is excellent, but when vehicles like the Forester, XV Crosstrek and Outback boast more ground clearance than most mainstream SUVs, that argument flies out the window. Second, anyone who's spent any amount of time behind the wheel of a vehicle equipped with an inline four and then proceeded to move into one propelled by a boxer can tell you the latter has all of the idling manners of a small tractor. Check out the video below to see for yourself.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt