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Subaru sets Guinness world record with Subiefest car parade

Over 1,700 motorists were stuck in traffic in Southern California on October 4, 2020, but it wasn't due to one of the region's horrendous traffic jams. They got together to form the largest parade of Subaru cars ever recorded. Certified by Guinness as a new world record, the two-mile-long parade included 1,751 cars made by Subaru. Photos from the event show a diverse selection of models ranging from a late-model WRX STI to a 1980s GL. It doesn't look like the parade included a 360, the first car Subaru sold in America, but we spot a bright yellow Baja. Surprisingly, it wasn't the first time a Subaru-only parade earned a spot in the Guinness book: 549 vehicles got together on the outskirts of Moscow, Russia, in 2015 to set the previous record. Now, 1,751 is an impressive number, it beats Mini's 1,450-car record, but a handful of carmakers have managed to organize even bigger parades: 2,325 Porsche owners participated in a parade in Germany in 2008, and the Volkswagen Aficionado Club of Brazil put 2,728 examples of the original air-cooled Beetle on the same stretch of road in 1995. Subaru's record wasn't set just for bragging rights and marketing fodder. The parade was part of an annual gathering named Subiefest that brings together enthusiasts from all over North America. Instead of selling tickets to the 2020 edition, it asked participants to make a donation to Feeding America, a charity created to end hunger. Subaru pointed out attendees paid for 241,800 meals, and its American division will donate the equivalent of 258,200 meals to bring the total number to 500,000. They'll be split among two food banks in California. Subiefest is also where Subaru previewed the next-generation BRZ for the first time. It's expected to make its debut before the end of 2020, and it will arrive in showrooms in 2021 as a 2022 model.

Subaru readies BRZ RA Racing for Japanese trackdays

As if we needed any more reasons to take a Subaru BRZ to the track, Subaru has just announced that it will be producing a racing-spec version of the car straight from the assembly line. The only problem is that the BRZ RA Racing is being offered for the Japanese domestic market only, and won't be visiting any road courses in the US any time soon.
To get the BRZ ready for some serious track time, Subaru added brake ducts beneath the front fascia, removable tow hooks and an oil cooler behind the grille. Inside, the car gets a factory six-point roll cage (including custom-fit floor mats) and a four-point race harness for the driver. Now we get to pricing where US enthusiasts will get even more miffed. The entire suite of racing add-ons increases the BRZ's price by 31,500 yen, which converts to less than $350 US; the total price of the car converts to right around $31,500 US.
There is a brief press release posted below, which has been translated (somewhat poorly) by Google.

The super-sized Atlas isn't the three-row VW should build

In the late '50s and early '60s the Volkswagen Beetle wasn't ubiquitous in my hometown of Lincoln, Nebraska, but it came pretty damn close. Fords and Chevys dominated, but beyond the occasional MG, Triumph, or Renault the import scene was essentially a VW scene. When my folks finally pulled the trigger on a second car they bought a Beetle, and that shopping process was my first exposure to a Volkswagen showroom. For our family VW love wasn't a cult, but our '66 model spoke – as did all Volkswagens and most imports at the time – of a return to common sense in your transportation choice. As VW's own marketing so wonderfully communicated, you didn't need big fins or annual model changes to go grab that carton of milk. Or, for that matter, to grab a week's worth of family holiday. In the wretched excess that was most of Motown at the time, the Beetle, Combi, Squareback, and even Karmann Ghia spoke to a minimal – but never plain – take on transportation as personal expression. Fifty years after that initial Beetle exposure, and as a fan of imports for what I believe to be all of the right reasons, the introduction of Volkswagen's Atlas to the world market is akin to a sociological gut punch. How is it that a brand whose modus operandi was to be the anti-Detroit could find itself warmly embracing Detroit and the excess it has historically embodied? Don't tell me it's because VW's Americanization of the Passat is going so well. To be fair, the domestic do-over of import brands didn't begin with the new Atlas crossover. Imports have been growing fat almost as long as Americans have, and it's a global trend. An early 911 is a veritable wisp when compared to its current counterpart, which constitutes – coincidentally – a 50-year gestation. In comparing today's BMW 3 Series to its' '77 predecessor, I see a 5 Series footprint. And how did four adults go to lunch in the early 3 Series? It is so much smaller than what we've become accustomed to today; the current 2 Series is more substantial. My empty-nester-view of three-row crossovers is true for most shoppers: If you need three rows of passenger capacity no more than two or three times a year – and most don't – rent it forgawdsake. If you do need the space more often, consider a minivan, which goes about its three-row mission with far more utility (and humility) than any SUV.