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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Subaru secures permit to test self-driving car in California

The list of automakers that can test their self-driving cars in California is getting less and less exclusive by the minute. Its latest addition? Subaru. The Japanese company has secured an Autonomous Vehicle Testing Permit from the state's DMV on February 9th, bringing the total number to 22. Some Subaru models already have assisted driving features thanks to their camera-based Eyesight system, such as adaptive cruise control, sway warning and pre-collision braking. However, the company is developing new capabilities meant to kick in while doing speeds of up to 40 mph, including the ability to auto-start and stop in slow traffic. Subaru also wants to offer lane switching and auto-steering around bends and curves -- semi-autonomous driving capabilities for highways -- by 2020. It's unclear what features Subaru will be testing exactly, and if they're any of these. All that's certain is that it's joining both big-name and little-known companies on California roads, like NVIDIA, Ford, Good and Baidu. This article by Mariella Moon originally appeared on Engadget, your guide to this connected life. Related Video: News Source: DMV Government/Legal Subaru Technology Autonomous Vehicles California

Next Subaru WRX and STI to go sedan only; reveal headed for LA

After a serious bit of teasing at the 2013 New York Auto Show, Subaru might be finally preparing to pull the sheets off of the production versions of the new WRX and STI. The venue, according to Automotive News, will be the 2013 Los Angeles Auto Show in November. Besides that tasty bit of info, AN has a number of other interesting ideas about the 2015 WRX.
If you've been a fan of the five-door bodystyle, don't read this - the next WRX and STI will reportedly go four-door only. We've already seen the latter's whopping great wing, a tradition we're happy to see soldering on for next-gen car. According to the AN report, power figures to be around 265 horsepower from a 2.5-liter, turbocharged, flat-four engine.
Los Angeles is still quite far off, so expect to hear more rumblings about a production WRX or STI in the coming weeks. Take a look above for our most recent batch of spy photos, and then hop down below for some images of the stunning WRX Concept that was shown at New York.