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Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

Subaru XV Crosstrek gets special edition model, retina-searing paint

It's not going to be hard to spot the buyers of the upcoming 2015 Subaru XV Crosstrek Special Edition driving around town thanks to the model's exclusive, blazing Sunrise Yellow paint. But you can think of the loud color as Subaru's way of celebrating a record year in 2014 with 513,693 vehicles sold, easily beating its half-million-car goal. The Crosstrek was also the company's third-best-selling vehicle last year, behind the Forester and Outback. Limited to 1,000 units that begin arriving in the spring, the Special Edition is priced at $25,290, plus $850 destination and delivery. For that money, Subaru gives buyers a compact crossover based on the 2.0i Premium with some extra kit. In addition to the sunny paint, all of these models come with a power moonroof, body-color folding mirrors and blackened headlight bezels. The all-weather package is also standard with heated exterior mirrors, a windshield wiper de-icer and heated front seats. The biggest upgrade inside is Subaru's Starlink multimedia system that includes a seven-inch touchscreen with voice-activated controls, multi-touch support and two USB ports. Keyless access with push-button start and leather wrapping for the shift lever and steering wheel also come with this version. There's nothing new underneath the bright paint and improved interior, though. The Special Editions get the same 2.0-liter boxer four-cylinder engine making 148 horsepower and 145 pound-feet of torque as the rest of the lineup. As expected, power is routed through a CVT to Subie's all-wheel drive system. Read more below about Subaru's limited take on the Crosstrek. SUBARU ANNOUNCES XV CROSSTREK SPECIAL EDITION - Limited edition production model with 1,000 units - Based on 2.0i Premium trim - New exterior color Sunrise Yellow - Priced at $25,290 Cherry Hill, N.J. - Subaru of America, Inc., which has posted record-breaking sales every year for the past six years, today announced the introduction of the 2015 XV Crosstrek Special Edition. The Special Edition will be limited production of 1,000 models arriving into retailers in Spring 2015. Based on the well-equipped 2.0i Premium trim, the Special Edition is priced at $25,290 (plus $850 d&d). The versatile, fun-to-drive XV Crosstrek combines bold five-door design, a highly capable chassis, best-in-class fuel economy and in-demand multimedia features.

Subaru confirms it's found a new HQ location in Camden, NJ

Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.