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Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

You can buy the last Subaru rally car driven by Colin McRae

Colin McRae continued entertaining the fans for years after retiring from competing full-time in the World Rally Championship – though sadly not for enough of them. His last public appearance was at the 2007 Goodwood Festival of Speed, driving the car you see here to the crowd's delight. And now it could be yours. Though it may look mostly like any ordinary Subaru Impreza WRX STI, this is a full-on S12B rally machine. Petter Solberg drove it for the factory Subaru World Rally Team throughout most of the 2007 World Rally Championship, scoring two podium finishes. That would make it desirable enough as it is, but then McRae drove it up Lord March's front lawn (see the video below) to cement its place in history. It was the last time McRae drove in public before he died in a helicopter crash near his home in Scotland just months later. The vehicle has since been stripped down to its shell and completely rebuilt to showroom condition. It has only put on a little over 200 miles since the engine was rebuilt, and the clutch was replaced just 50 miles ago. It has new seats and harnesses, fire extinguishers, brake discs and pads, the suspension has been fully rebuilt, the wheels powder-coated afresh.... top-notch, in other words. C&M Motors out of Omagh, Northern Ireland, has it listed on RallySales.com with an asking price of GBP159,500 – equivalent to just over $230k at current exchange rates. That would put it in contention as one of the most expensive Subarus we've ever seen, rivaling the $238k which Sports Car Market records as having been paid for another ex-McRae Impreza just this past October. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru's first hybrid drawing close

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there's been speculation about what kind of technology the gasoline-electric hybrid would use - Subaru's own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system - Forester, Legacy, or Outback - and whether it would come to America or be a Japan-only model.
A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it's a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we'll look to New York for the long-awaited unveil.