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2019 Subaru Crosstrek Hybrid PHEV electric range, according to CARB

Subaru's first plug-in vehicle is coming, and it's coming soon. The end of 2018 is upon us already, and the 2019 Subaru Crosstrek Hybrid is almost ready for primetime. This time around, it has a plug, a feature that is notably absent from the car's nomenclature, a la the Chrysler Pacifica Hybrid. It will also borrow its PHEV technology from Toyota and now, we have California Air Resources Board ( CARB) documents that suggest the Crosstrek Hybrid's all-electric range. According to the document (which can be seen in PDF form here), CARB rates the Crosstrek Hybrid's Urban Dynamometer Driving Schedule electric range at 25.650 miles. For what it's worth, the Toyota Prius Prime with which this Subaru shares powertrain tech, has an EPA-estimated all-electric range of 25 miles and a highway electric range of 21.9 miles. The document also lists an "equivalent" all-electric urban range of 26.273 miles and "equivalent" all-electric highway range of 27.381 miles. ("Equivalent" range calculations come into play when PHEVs use a mix of electric and gas power at the same time.) The Crosstrek, which will use Subaru's own 2.0-liter gasoline engine, doesn't appear to suffer a reduction in electric range compared to the Prius Prime despite its size, elevated ride height or all-wheel-drive system, which raises a lot of questions. The reasons are still unclear, as we don't have a lot of details about the underpinnings of the 2019 Crosstrek Hybrid, and we can't help but be skeptical about those figures. Will it have a bigger battery than the Prime's 8.8-kWh pack? Will the electric motor drive all four wheels, or will it only power one axle under all-electric power? What other mitigating factors could add efficiency and, in effect, range to this Subaru? Are these calculations, in fact, indicative of the yet-to-be-announced official figures? Of course, we'll have to see how the EPA's final estimated driving range shakes out before we draw our official comparisons. We'll know a lot more when the 2019 Crosstrek Hybrid gets its official debut before the end of this year, plug and all. Related Video: News Source: California Air Resources BoardImage Credit: Subaru Green Subaru Fuel Efficiency Crossover Electric Hybrid PHEV

Subaru Global Platform shows us the bones of future models

Subaru will follow a current industry trend by introducing a modular chassis later this year, and the so-called Subaru Global Platform will underpin all of the Japanese automaker's future models. We'll see it first on the new Impreza, which will go on sale in the second half of 2016. Subaru claims its new platform offers 70-100 percent greater rigidity compared to the company's current models, and the stiffer chassis means less vibration travels through the vehicle to the steering wheel and seats, which results in an easier time for the driver. A 40-percent increase in impact energy absorption should also mean improved safety. Customers might experience a more exciting drive from the future Subarus, too. The company claims the new platform lowers the center gravity by 0.2 inches, which should sharpen handling. The engineers now mount the rear stabilizer directly to the body, which is said to reduce body roll by 50 percent over current models. It also supports hybrid, plug-in, and EV drivetrains to adapt to the future. After the Impreza lets us experience the Subaru Global Platform later this year, the company already has other models with it under development. For example, the XV Concept from Geneva hints at a sharper look for the next-gen compact crossover. The new WRX reportedly joins the range in 2017 and possibly gets an extra boost from hybrid power. A seven-passenger CUV also joins the US lineup in 2018. So much new product on the way could let Subaru keep up its brisk sales pace for years to come. Related Video: FHI Unveils the "Subaru Global Platform" - Subaru's next-generation platform to achieve significant enhancement in overall vehicle performance - Automobiles Data March 7, 2016 Tokyo, March 7, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, has unveiled an overview of the Subaru Global Platform, which is currently under development as the architecture to be used for all the Company's next-generation vehicles. The Subaru Global Platform is part of the six initiatives to enhance the Subaru brand described in the Company's mid-term management vision, "Prominence 2020," announced in 2014. Together with the horizontally-opposed engines, Symmetrical All-Wheel Drive (AWD), and EyeSight that represent Subaru's core technologies, the new platform will constitute the basic foundation of the next generation of Subaru vehicles.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt