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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2014 Subaru Forester scores 5 stars in NHTSA crash test [w/video]

Having aced the crash test from Insurance Institute for Highway Safety and earning the highest rating of Top Safety Pick+, the 2014 Subaru Forester headed over to the National Highway Traffic Safety Administration for a date with destruction. In the barrage of NHTSA tests, the new Forester met similar results as it did with the IIHS, earning a five-star overall crash rating.
Comparing these number to the previous model, which carried a four-star rating in all areas, the new Forester did much better in the side-impact test to earn a full five stars; frontal and rollover ratings were still at four stars like the old model, but the improved side crashworthiness was enough to gain the NHTSA's highest overall rating. The frontal impact video is posted below, but all the various test videos can be seen on NHTSA's website.

Subaru Viziv Evolution Concept looks strangely familiar

The Tokyo Motor Show has proven to be far deeper and more interesting in 2013 than it has been in recent years, surely a trailing indicator of the revived auto industry in Japan and throughout the world. Still, we have seen a few concept cars that have been nearly 'recycled' from shows earlier in the season.
This Subaru Viziv Evolution concept is a case in point - it looks not unlike the Viziv Concept that the company hauled over to the Geneva Motor Show in March of this year. What gives?
Well, the original Viziv wrapped its sexy crossover-coupe bodywork around a powertrain composed of a 2.0-liter diesel engine and three electric motors, two of which powered the two rear wheels (another trendy hybrid setup). This new "Evolution" of the Viziv is not dissimilar from its progenitor, swapping in a small displacement gasoline-powered engine for the diesel unit. All of this is based on reports out of Tokyo, mind you, as official information on the car is scarce at the moment.