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Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Subaru Viziv Tourer Concept brings back the WRX wagon in Geneva

Last month, we ran a dimly-lit teaser image depicting the taillight of the new Subaru Viziv Tourer concept, slated for a Geneva Motor Show reveal. Now the wraps have come off the handsomely bronze concept, and it all looks good for a future WRX wagon design. The second-generation wagon was replaced by a hatchback variant, so there hasn't been a WRX wagon for 10 years now. The Viziv Tourer is a welcome Subaru return to longer roofs in this segment, albeit with slight crossover flavors. A production version is still expected for a 2020 launch. The taillights cut into wide wheel arches, but the sides are slightly less bulging than with the Viziv Performance STI Concept shown at the Tokyo Auto Salon earlier this year: If you get your ruler out, the Tourer is 20mm narrower. It all looks very production ready, just lacking door handles and side mirrors — and perhaps it could use some slightly bigger headlights. The concept's glasshouse is tinted heavily enough not to reveal anything from the interior. Subaru says the Global Platform underpinning the Viziv and its Tourer sibling includes the combination of Subaru's Symmetrical AWD and a boxer engine, so the core Subaru values are still present. There should be EyeSight advanced driver assists introduced in the production car, but the performance variants are likely to focus on "active enjoyment of driving," as Subaru politely puts it. Related Video: Featured Gallery Subaru Viziv Tourer Concept: Geneva 2018 View 11 Photos Related Gallery Subaru VIZIV Tourer concept View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Subaru Wagon Concept Cars Future Vehicles Performance 2018 Geneva Motor Show subaru viziv

Subaru Crosstrek Baja Racer is a glorious blue and gold liveried masterpiece

Subaru just revealed its new Baja racer, and it's the coolest one yet. The Crosstrek Desert Racer is now sporting Subaru's traditional blue and gold livery that we all know and love from the many years it was plastered on Impreza-based rally cars. It's hard not to be nostalgic on this one, and we just had to share it. This Crosstrek, which bears about zero resemblance to an actual Crosstrek, is being run in the grueling Baja 500 off-road race through the Baja California Peninsula. Crawford Performance and Grabowski Brothers Racing are running the show, hoping to improve on their second-place finish from last year. The vehicle has a 2.5-liter naturally aspirated flat-four engine built to produce 300 horsepower. It's great to see Subaru continue to expand the blue and gold livery theme to more motorsports efforts. At the 2019 Detroit Auto Show we got to see the same livery on an STI rally car destined for competition. Now this beast of a Baja racer looks ready to strike fear into the hearts of its opponents just the same. The vehicle itself is rather insect-like in nature with the suspension and lights sticking out everywhere. There's still no word on whether the team will try for the big Baja 1000, or just stick to the 500 for 2019. Regardless, it looks supremely capable, and must be an absolute hoot to drive.